Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
HELL Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence HELL Pizza performance in the New Zealand and how they change over time
See what factors influence HELL Pizza performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of HELL Pizza' competitors in the New Zealand
An analysis of HELL Pizza' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
HELL Pizza is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in New Zealand. This shows a very strong market presence compared to competitors. Performance peers in the same percentile range include Novelty Sweets, Wendy's, Pizza Club, Starbucks, Columbus Coffee and St Pierres Sushi.
CSAT reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
HELL Pizza's overall customer satisfaction (CSAT) is 75%, a 3.1 percentage point increase year-over-year. Manawatū-Whanganui has the highest CSAT at 100%, while Auckland has a CSAT of 71%. Waikato shows a decrease in CSAT (-15.7pp). The dynamic CSAT data indicates variability across months, with a peak in June 2025.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
The overall average check for HELL Pizza is 32.8 NZD, a 6.1% increase year-over-year. Canterbury has the highest average check at 38.2 NZD, while Wellington's average check is 29.1 NZD. Dynamic data shows average check fluctuating between 31.62 NZD and 35 NZD from April to June 2025.
Outlet count indicates brand reach. Expanding outlets strategically boosts visibility, market share and customer access.
HELL Pizza has the highest number of outlets in Auckland (28), followed by Wellington (15) and Canterbury (10). This distribution shows a concentration of outlets in major urban areas, with fewer outlets in regions like Tasman and Taranaki (1 each).
Competitor analysis spots direct rivals. Knowing who shares customers helps refine marketing, offerings, and overall competitive strategy.
McDonald's is the top competitor with a cross-visitation rate of 20.83%. Other key competitors include Burger King, KFC, Domino's Pizza, and Pizza Hut, each with a cross-visitation rate of 7.14%. This indicates that customers who visit HELL Pizza also frequently visit these fast-food chains.
Traffic workload distribution informs staffing. Understanding peak hours enables optimized resource allocation, ensuring customer needs are met.
HELL Pizza experiences peak traffic workload between 16:00 (4 PM) and 19:00 (7 PM), with the highest workload at 18:00 (6 PM) at 62.75. Traffic is minimal between 0:00 (12 AM) and 10:00 (10 AM), indicating a need for staffing adjustments during peak and off-peak hours.
Consumer segmentation enables targeting. Understanding gender and generational preferences refines marketing and product strategies for impact.
HELL Pizza has a higher affinity index among men (126) compared to women. Among generations, Gen Y shows the highest affinity (148), while Gen X is lower (44). This data indicates that Gen Y men are over-represented among HELL Pizza customers.