Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the New Zealand and how they change over time
See what factors influence Wendy's performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the New Zealand
An analysis of Wendy's' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's holds a leading position, ranking in the top 1% in New Zealand's Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference relative to its peers like HELL Pizza, Starbucks, Novelty Sweets, St Pierres Sushi, Pizza Club and Joe's Garage.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps understand customer loyalty and identify areas for service improvement.
Overall customer satisfaction for Wendy's in New Zealand is 57%, a decrease of 4.3 percentage points year-over-year. Satisfaction varies by state, with Waikato showing the highest CSAT (71%) and Bay of Plenty the lowest (53%). The trend shows a decrease from April to June of 2025.
Average check reveals spending habits. Monitoring it aids in pricing strategies and understanding customer purchase behavior, impacting revenue growth.
The average check for Wendy's in New Zealand is 27.4 NZD, a 1.3% increase year-over-year. Wellington has the highest average check (38.6 NZD), while Waikato shows the lowest (23 NZD). Average check saw fluctuation between April and June 2025.
Outlet count indicates market coverage. Tracking it reveals expansion, regional presence, and potential market saturation points for future growth.
Wendy's has a total of 21 outlets in New Zealand. Auckland dominates with 11 outlets, followed by Bay of Plenty with 3. Other regions such as Waikato, Hawke's Bay, Otago, Canterbury, Wellington and Manawatū-Whanganui each have 1 outlet.
Competitor analysis reveals market dynamics. Understanding cross-visitation patterns helps in strategic positioning and competitive advantage development.
Wendy's primary competitors in New Zealand, based on cross-visitation, are McDonald's (31.05%), Burger King (10.96%), and KFC (10.96%). Pizza Hut (6.39%) and Domino's Pizza (5.48%) also represent notable competition.
Traffic workload distribution shows peak hours. Understanding traffic patterns helps optimize staffing, promotions, and resource allocation to maximize sales.
Wendy's in New Zealand experiences peak traffic workload between 11 AM and 7 PM, with the highest activity around 1 PM (66.51). There is very low activity between midnight and 9 AM. Workload gradually increases during the morning.
Understanding consumer segments enables targeted marketing. Affinity analysis by gender and generation enhances personalization and campaign effectiveness.
Wendy's customer base in New Zealand shows a high affinity with Women (79), indicating over-representation. Men also represent a significant portion (117). Gen Y (127) shows the highest affinity, while Gen X (54) is under-indexed.