Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the New Zealand and how they change over time
See what factors influence McDonald's performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the New Zealand
An analysis of McDonald's' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance highlights brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
McDonald's in New Zealand holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage and high customer preference relative to peers like Pizza Hut, KFC, BurgerFuel, Subway, Domino's Pizza, and Burger King.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and overall financial health.
McDonald's has an overall customer satisfaction of 50%, a 1.2pp increase year-over-year. Manawatū-Whanganui shows the highest satisfaction at 75% with a 19.5pp increase. Nelson shows a decrease of -8.5pp in customer satisfaction, landing at 62%. The CSAT trend from April to June 2025 indicates fluctuating but improving satisfaction levels.
Average check reveals customer spending habits and impacts revenue. Monitoring it helps in optimizing pricing and promotions.
McDonald's average check is 23.4 NZD, down 1.9% year-over-year. Hawke's Bay has the highest average check at 28.4 NZD. From April to June 2025, the average check fluctuated slightly, peaking in May before decreasing again, indicating dynamic customer spending.
Outlet count indicates brand presence and market coverage, influencing accessibility and potential customer reach.
McDonald's has 64 outlets in Auckland, the most of any region in New Zealand. Waikato and Canterbury have 21 and 20 outlets, respectively, indicating their significance in the brand's regional strategy. Southland has the fewest outlets with 3.
Competitor analysis identifies key players, revealing competitive landscape and opportunities for differentiation and growth.
KFC and Burger King are McDonald's top competitors in New Zealand, with cross-visitation rates of 11.41% and 10.25%, respectively. Domino's Pizza, Pizza Hut, and Subway also compete for McDonald's customers, with lower cross-visitation rates. This reveals McDonald's customers also frequent other fast-food chains.
Traffic workload data helps optimize staffing, manage peak hours, and improve operational efficiency and customer experience.
McDonald's experiences peak traffic between 12 PM and 6 PM, with the highest workload around 12 PM (69.92%) and 6 PM (61.42%). Traffic is lowest between 1 AM and 5 AM. This data shows when the restaurant is busiest and slowest.
Understanding consumer segments allows for tailored marketing, improving engagement and aligning offerings with customer preferences.
Women demonstrate a lower affinity (80) for McDonald's in New Zealand, while Men exhibit higher affinity (116). Gen X displays the highest affinity (125), suggesting strong brand loyalty, while Gen Z shows the lowest affinity (57), indicating potential for targeted marketing.