Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Columbus Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Columbus Coffee performance in the New Zealand and how they change over time
See what factors influence Columbus Coffee performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Columbus Coffee' competitors in the New Zealand
An analysis of Columbus Coffee' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe industry.
Columbus Coffee holds a leading position with a market performance percentile of 99 in New Zealand. This indicates a strong competitive advantage, attracting a substantial share of customers compared to its peers Robert Harris, Pizza Club, Mac's Steak House, Novelty Sweets, No.8 Noodle Bar 绽放 and HELL Pizza, who also share a 99 percentile.
Customer satisfaction is crucial for brand loyalty and retention, impacting revenue and reputation in the competitive cafe & restaurants market.
Overall customer satisfaction for Columbus Coffee is 67%, a decrease of 1.8 percentage points year-over-year. Otago shows the highest satisfaction at 92% with the biggest growth, while Canterbury has the lowest at 60% with a significant decrease. There was a spike of CSAT in June 2025.
Average check reveals spending habits, informing pricing and menu strategies to optimize revenue per customer transaction.
The overall average check for Columbus Coffee is 22.9 NZD, an increase of 5.5% year-over-year. Waikato has the highest average check at 33.2 NZD. Canterbury has the lowest average check. The dynamic data shows decreasing average check during the observed months.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and accessibility to customers across regions.
Columbus Coffee has the most outlets in Auckland (28), signifying a strong regional presence. Canterbury, Bay of Plenty, Waikato, and Wellington each have a significantly smaller number of outlets (8, 6, 6, 6 respectively), indicating potential areas for expansion.
Competitor analysis identifies key rivals, informing strategies to differentiate and capture market share in the cafe & restaurants industry.
McDonald's (11.73%) exhibits the highest cross-visitation with Columbus Coffee customers, followed by The Coffee Club (5.61%) and Burger King (5.10%). Lone Star and Domino's Pizza are tied at 4.08%. This suggests these brands are frequented by similar customer segments.
Traffic workload analysis by hour optimizes staffing, resource allocation, and marketing efforts to meet demand effectively throughout the day.
Columbus Coffee experiences peak traffic between 10 AM and 1 PM, with the highest workload at 11 AM (64.63%) and 12 PM (64.37%). Traffic begins to increase significantly from 7 AM (16.63%), peaking around midday, and then decreasing through the afternoon and evening.
Understanding consumer segments enables targeted marketing, tailored product offerings, and improved customer engagement based on demographics.
Women are overrepresented among Columbus Coffee consumers, with an affinity index of 102.00, while men are slightly underrepresented at 98.00. Gen Y exhibits a high affinity, with an index of 109.00, indicating stronger engagement relative to the average consumer.