Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the New Zealand and how they change over time
See what factors influence Pizza Hut performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the New Zealand
An analysis of Pizza Hut' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share indicates brand's strength and customer preference, crucial for competitive analysis and strategic planning within the industry.
Pizza Hut holds a leading market performance in New Zealand's Cafe & Restaurants industry, securing its position in the top 1%. This percentile signifies strong customer preference and competitive strength against peers like McDonald's, KFC, BurgerFuel, Subway, Domino's Pizza, and Burger King, all within the same high-performance range.
CSAT reflects customer happiness. High CSAT scores can lead to increased loyalty, positive word-of-mouth, and repeat business, vital for sustained growth.
Pizza Hut in New Zealand boasts a high overall customer satisfaction (CSAT) of 93%, a significant 24.9 percentage point increase year-over-year. Marlborough leads with 100% satisfaction, followed by Otago (98%), Bay of Plenty (97%), Taranaki (94%), and Canterbury (93%). This indicates substantial improvements in customer experiences across multiple regions.
Average check reveals customer spending habits. Monitoring it helps optimize pricing, promotions, and menu offerings to boost revenue and profitability.
The overall average check for Pizza Hut in New Zealand is NZD 25.5, showing a 4.9% decrease compared to the previous year. Manawatū-Whanganui has the highest average check at NZD 38, while Taranaki follows with NZD 32.2. This suggests varied spending patterns across regions that needs more investigation.
Outlet count indicates brand reach. Tracking it helps assess market penetration and expansion effectiveness, vital for strategic growth decisions.
Pizza Hut has a significant presence in Auckland with 51 outlets. Wellington and Waikato each have 16 outlets, followed by Bay of Plenty and Canterbury with 13 each. This distribution highlights Auckland as a key market, with opportunities for expansion in other regions to enhance brand accessibility.
Competitor analysis reveals market dynamics. Identifying top competitors helps refine strategies and stay ahead in the competitive landscape.
McDonald's (15.24%) and KFC (9.92%) are the top competitors for Pizza Hut in New Zealand based on customer cross-visitation. Domino's Pizza (6.41%), Burger King (5.56%), and Subway (4.11%) also see significant customer overlap. These figures indicate shared customer bases and potential areas for Pizza Hut to differentiate and capture more market share.
Traffic workload identifies peak hours. This data helps optimize staffing, manage resources, and reduce wait times for better customer experience.
Pizza Hut's peak traffic workload in New Zealand occurs between 17:00 and 19:00 (5 PM - 7 PM), reaching a high of 66.92% at 18:00 (6 PM). Traffic gradually increases from 10:00 AM, with minimal activity between 0:00 and 9:00 AM. This information allows for optimized staffing and resource allocation during peak hours to ensure smooth operations.
Consumer segment analysis is key to tailoring marketing. Understanding gender and generation mixes ensures effective, targeted campaigns and brand positioning.
Pizza Hut's consumer base in New Zealand shows high affinity with Women (70%), but under indexed. Men have an Affinity Index of 124, indicating high engagement. Gen Y (129) over indexes. Gen X (66) and Gen Z (52) are under indexed. The difference between Gen Y and Gen Z is important for the brand and needs to be investigated.