Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the New Zealand and how they change over time
See what factors influence KFC performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the New Zealand
An analysis of KFC' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference within the Cafe & Restaurants industry in New Zealand.
KFC holds a leading market position in New Zealand, ranking in the top 1% within the Cafe & Restaurants industry. This indicates a substantial brand share and high customer preference compared to peers like McDonald's, BurgerFuel, Pizza Hut, Subway, Domino's Pizza, and Burger King, all within the 99th percentile.
CSAT reflects customer loyalty and brand perception, impacting repeat business and overall revenue for Cafe & Restaurants.
KFC's overall customer satisfaction (CSAT) in New Zealand is 59%, a significant increase of 20.2 percentage points year-over-year. Satisfaction varies by region, with Canterbury and Auckland showing the highest CSAT at 68% and 66% respectively, indicating strong regional performance. The CSAT trend increased from April to May 2025 but slightly decreased in June.
Average check indicates spending per customer, influencing revenue and profitability in the competitive restaurant sector.
The average check for KFC in New Zealand is NZD 33.3, a 1.6% increase year-over-year. Southland has the highest average check at NZD 37.00. Auckland, Waikato, and Otago average around NZD 35.5, NZD 34.8 and NZD 34.8 respectively.The average check has fluctuated from April to June 2025, peaking in May.
Outlet count indicates brand reach and market penetration, crucial for accessibility and revenue generation.
KFC has a varying number of outlets across New Zealand, with Auckland leading at 43 outlets. Waikato follows with 14, and Canterbury, Bay of Plenty and Wellington have 11 and 10 outlets each. This distribution highlights key regions for KFC's presence and potential areas for expansion.
Understanding competitors and customer visitation patterns informs strategic decisions to improve market share.
McDonald's is the top competitor for KFC in New Zealand, with a cross-visitation rate of 28.33%. Burger King (10.30%), Pizza Hut (8.80%), Domino's Pizza (7.40%), and Subway (6.01%) are also significant competitors, indicating shared customer bases and competitive overlap in the Cafe & Restaurants industry.
Traffic workload analysis optimizes staffing and resource allocation to improve customer experience and efficiency.
KFC's peak traffic workload in New Zealand occurs between 17:00 and 19:00 hours, reaching 74.31% at 18:00. Traffic volume is significantly lower during the early morning hours. This data informs staffing and resource allocation to manage peak demand and ensure efficient service.
Demographic insights enable targeted marketing, enhancing relevance and effectiveness of campaigns.
KFC's consumer base in New Zealand shows a higher affinity among women (81%) and Gen Y (114%). Men are over-represented (116%). Gen X is slightly under-indexed (98%). These affinity values help inform tailored marketing strategies to engage key consumer segments effectively.