Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the New Zealand and how they change over time
See what factors influence Starbucks performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the New Zealand
An analysis of Starbucks' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Starbucks in New Zealand holds a leading market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position and high customer preference compared to peers like St Pierres Sushi, Wendy's, Joe's Garage, HELL Pizza, Rosie's Red-Hot Cantina - Takapuna, and Novelty Sweets, which share a similar percentile range.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement and customer retention.
Starbucks in New Zealand exhibits a 74% overall customer satisfaction, up 2.3 percentage points year-over-year. Canterbury shows the highest CSAT at 83% with significant growth. Waikato and Bay of Plenty show CSAT decline. CSAT fluctuated between 70.37% and 76.22% from April to June 2025.
Average check indicates spending per transaction, crucial for revenue analysis. Monitoring trends informs pricing strategies and promotional effectiveness.
The overall average check for Starbucks in New Zealand is 15.6 NZD, showing a 5.8% year-over-year increase. Canterbury has the highest average check at 16.3 NZD. Average check varied between 14.41 NZD and 19.24 NZD from April to June 2025.
Outlet count reflects market presence, influencing brand visibility and accessibility. Changes indicate expansion strategies and market penetration.
Starbucks has 19 outlets in Auckland, representing the largest concentration in New Zealand. Canterbury and Bay of Plenty each have 4 outlets, while Wellington and Waikato have 3 each. Hawke's Bay, Otago, Taranaki, Manawatū-Whanganui and Southland each have 1 outlet.
Identifying key competitors through cross-visitation patterns helps understand market dynamics and competitive positioning.
McDonald's is the most frequently cross-visited brand by Starbucks customers (23.47%), followed by KFC (7.98%), Burger King (7.51%), Domino's Pizza and Subway (5.63% each). These brands represent key competitors in the Cafe & Restaurants industry in New Zealand.
Analyzing traffic workload by hour reveals peak times, aiding staffing and resource allocation for optimal customer service.
Starbucks in New Zealand experiences peak traffic workload between 11 AM and 2 PM, with the highest workload at 1 PM (63.75%). Traffic starts increasing at 6 AM, peaks during midday, and declines significantly after 6 PM.
Understanding consumer segments by gender and generation enables targeted marketing and personalized customer experiences, enhancing engagement.
Women are over-represented among Starbucks consumers, with an affinity index of 120.00, while men are under-represented, with an affinity index of 84.00. Gen Y exhibits a high affinity, with an index of 163.00, suggesting a strong connection with the brand.