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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Club is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Club performance in the New Zealand and how they change over time
See what factors influence Pizza Club performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Club' competitors in the New Zealand
An analysis of Pizza Club' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference within the industry.
Pizza Club holds a leading market performance percentile of 99 in New Zealand's Cafe & Restaurants industry, indicating a strong competitive position. The brand outperforms peers like Columbus Coffee, Novelty Sweets, Robert Harris, HELL Pizza, Mac's Steak House and Wendy's.
Customer satisfaction (CSAT) indicates loyalty. High CSAT typically correlates with increased revenue and positive brand perception. Monitoring CSAT is crucial for growth.
Pizza Club's overall CSAT is 71%, a slight decrease of 0.4 percentage points year-over-year. CSAT varies by location, with Canterbury (86%) and Wellington (85%) showing high satisfaction, while Auckland (70%) and Waikato (69%) are lower. This suggests regional differences in customer experience.
Average check reflects customer spending per visit. It impacts revenue. Increases can indicate effective menu pricing, customer satisfaction and successful promotions.
Pizza Club's overall average check is 33.3 NZD, a 2.1% increase year-over-year. Auckland has the highest average check (32.1 NZD), followed by Waikato (31.1 NZD), while Canterbury's average check is 25.8 NZD. The upward trend suggests positive pricing strategies or increased order sizes.
The number of outlets indicates brand reach and market penetration. It directly impacts revenue potential. Expansion reflects business growth and consumer demand.
Pizza Club has a total of 27 outlets. Auckland has the most outlets (19), followed by Canterbury and Waikato (2 each). Northland, Wellington, Bay of Plenty and Manawatu-Whanganui each have 1 outlet. This distribution indicates a strong presence in Auckland with potential for expansion in other regions.
Competitor analysis shows market dynamics and consumer preferences. Identifying key competitors reveals market share and cross-visitation patterns for strategic positioning.
Pizza Club's top competitors based on cross-visitation are McDonald's (12.71%), Pizza Hut (12.15%), KFC (8.84%), Domino's Pizza (8.29%), and Subway (6.08%). This indicates that customers who visit Pizza Club also frequent these fast-food chains, highlighting direct competition for the same customer base.
Traffic workload analysis pinpoints peak hours, informing staffing, promotions, and resource allocation. Optimized traffic management enhances customer satisfaction and operational efficiency.
Pizza Club experiences peak traffic between 17:00 and 20:00, with the highest workload at 18:00 (66.5). Traffic is minimal from 0:00 to 9:00. This highlights the importance of adequate staffing and resources during peak dinner hours.
Understanding consumer segments by gender and generation aids in targeted marketing and product development. Affinity insights inform tailored strategies for optimal reach and engagement.
Pizza Club's customer base shows a high affinity with men and Gen Y (Millennials), indicated by affinity indexes of 126 and 118, respectively. Conversely, women, Gen X and Gen Z are under-indexed, suggesting potential for targeted marketing efforts.