Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the New Zealand and how they change over time
See what factors influence Burger King performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the New Zealand
An analysis of Burger King' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in New Zealand is in the leading position, scoring in the top 1% within the Cafe & Restaurants industry. This high percentile indicates a dominant market presence. Performance peers include Domino's Pizza, Lone Star, The Coffee Club, Subway, Chicking, and BurgerFuel.
Customer satisfaction reflects brand perception and loyalty, impacting long-term revenue and growth. High CSAT scores indicate strong customer relationships.
Burger King's overall customer satisfaction in New Zealand is 50%, a decrease of 1.9 percentage points year-over-year. Satisfaction varies by region, with Bay of Plenty at 67% (up 19.5pp) and Hawke's Bay at 62% (down 15.9pp). This suggests regional differences in customer experience.
Average check reveals customer spending habits, crucial for revenue forecasting and pricing strategies. Monitoring this KPI helps optimize profitability.
The overall average check for Burger King in New Zealand is 23.80 NZD, down 5.2% year-over-year. Auckland has the highest average check at 27.30 NZD. This indicates a slight decrease in customer spending compared to the previous year.
Outlet count indicates brand reach and market penetration, impacting accessibility and overall revenue potential in different geographic regions.
Burger King has the most outlets in Auckland (26), followed by Canterbury (12) and Waikato (10). This distribution highlights key areas of market presence within New Zealand, indicating strategic focus areas for the brand.
Understanding key competitors and customer overlap informs strategic positioning and targeted marketing efforts to gain a competitive edge.
Burger King's top competitors in New Zealand, based on cross-visitation, are McDonald's (34.15%), KFC (13.83%), Pizza Hut (6.63%), Subway (5.76%), and Domino's Pizza (5.76%). This data shows the brands that Burger King customers also frequent.
Analyzing traffic patterns helps optimize staffing, inventory, and marketing efforts during peak hours, improving operational efficiency.
Traffic workload for Burger King in New Zealand peaks between 12:00 PM and 7:00 PM, reaching its highest point at 68.42% at 1:00 PM and 69.10% at 6:00 PM. Activity is minimal during early morning hours. This highlights the peak demand times.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies. Affinity insights enhance marketing efforts.
Women have an affinity index of 76, lower than the average consumer, while Men have an affinity index of 119, indicating higher-than-average affinity. Gen X has an affinity index of 113, while Gen Y shows an affinity index of 125, suggesting over-representation.