Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Friendly's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Friendly's performance in the United States and how they change over time
See what factors influence Friendly's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Friendly's' competitors in the United States
An analysis of Friendly's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference.
Friendly's market performance is in the top 1% indicating a leading position. This strong performance suggests a high degree of customer preference and competitive strength within the Cafe & Restaurants industry. Peers include Shah's Halal Food, Wayback Burgers, Insomnia Cookies, Nation's Giant Hamburgers & Great Pies, Chicken Salad Chick, and Sugar Factory.
Customer satisfaction (CSAT) reflects brand perception. Higher CSAT often correlates with customer loyalty and positive word-of-mouth.
Friendly's overall customer satisfaction is 79%, up 4.7 percentage points year-over-year. CSAT varies by state, with Connecticut showing 88% satisfaction and Florida 84%. Maryland and New York show a decrease. CSAT decreased from 81.87% in April to 70.39% in June 2025.
Average check is a key revenue indicator, reflecting customer spending per visit. Monitoring this helps optimize pricing and promotions.
The overall average check for Friendly's is $22.90, a 6% increase year-over-year. Delaware has the highest average check at $28.30. The average check increased from $21.39 in April to $24.28 in May 2025, then decreased to $22.57 in June.
Number of outlets indicates brand reach. More outlets can increase market presence and potentially, revenue streams.
Friendly's has the most outlets in Massachusetts (24), followed by New York (20), and Pennsylvania (15). Presence varies significantly by state, with fewer locations in states like South Carolina (2) and New Hampshire (2).
Understanding top competitors through cross-visitation data aids in refining competitive strategies and identifying market opportunities.
McDonald's (14.75%) and Dunkin' (11.36%) are the top competitors frequented by Friendly's customers. Wendy's (7.22%), Burger King (6.47%), and Taco Bell (5.94%) also see significant cross-visitation.
Traffic workload by hour reveals peak times, helping optimize staffing and resource allocation for better customer experience.
Friendly's experiences peak traffic workload between 11 AM and 7 PM, with the highest traffic at 6 PM (64.07). Traffic is significantly lower during early morning hours (0-5 AM).
Analyzing consumer segments helps tailor marketing. Understanding gender and generation affinities allows targeted messaging.
Women show a slightly higher affinity (108) compared to men (93). Gen X exhibits the highest affinity (111), while Gen Y shows lower affinity (81) and Gen Z shows approximately average affinity (98).