Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicken Salad Chick is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chicken Salad Chick performance in the United States and how they change over time
See what factors influence Chicken Salad Chick performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Chicken Salad Chick' competitors in the United States
An analysis of Chicken Salad Chick' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Chicken Salad Chick's market performance is in the top 1% (99th percentile) in the United States, indicating a leading position. This high percentile reflects significant customer traffic. Performance peers include Maple Street Biscuit Company, Insomnia Cookies, Kingdom Sushi, Shah's Halal Food, Beef'O'Brady's, and Friendly's.
Customer satisfaction reflects brand perception, directly impacting loyalty and revenue. High CSAT scores correlate with repeat business and positive word-of-mouth.
Chicken Salad Chick's overall customer satisfaction is 81%, a 1.2 percentage point increase year-over-year. New Mexico and North Carolina show the highest CSAT at 91%. This indicates strong positive customer experiences, especially in these states, driving potential brand loyalty.
Average check indicates customer spending per visit, reflecting menu pricing, order size, and customer affluence. Monitoring this KPI helps optimize revenue strategies.
The overall average check for Chicken Salad Chick is $16.90, a 4.6% increase year-over-year. Tennessee has the highest average check at $21.00. This suggests customers are spending more per visit compared to last year, potentially due to menu adjustments.
Outlet count shows brand reach. Increases suggest expansion, while stable counts indicate market presence maintenance or consolidation strategies.
Chicken Salad Chick has the most outlets in Georgia (42), followed by Texas (37) and Alabama (33). This distribution highlights the brand's strongest regional presence in the Southeast, reflecting strategic expansion.
Competitor analysis reveals competitive landscape, identifying key rivals and customer cross-visitation patterns, informing strategic positioning and marketing.
The top competitors for Chicken Salad Chick based on customer cross-visitation are McDonald's (11.40%), Chick-fil-A (9.35%), Starbucks (6.06%), Cracker Barrel Old Country Store (5.61%), and Taco Bell (5.48%). This data suggests shared customer interests with these brands.
Traffic workload shows peak hours. High workload requires adequate staffing; low workload prompts marketing adjustments to boost off-peak visits.
Chicken Salad Chick experiences peak traffic between 12 PM (68.45) and 1 PM (65.49). Minimal traffic occurs overnight, indicating the need for strategic staffing and resource allocation.
Consumer segments show audience preferences and behavior. Affinity insights inform targeted marketing and positioning strategies based on demographics.
Chicken Salad Chick shows high affinity (overrepresentation) among women (126) and Gen X (117). Men (78), Gen Y (79), and Gen Z (72) are underrepresented compared to the average consumer. This indicates that strategic adjustments in marketing or offerings might better attract the latter groups.