Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Insomnia Cookies is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Insomnia Cookies performance in the United States and how they change over time
See what factors influence Insomnia Cookies performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Insomnia Cookies' competitors in the United States
An analysis of Insomnia Cookies' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Insomnia Cookies holds a leading market performance at the 99th percentile, placing it in the top 1% of Cafe & Restaurants brands in the United States. Its performance peers, holding the same percentile, are Shah's Halal Food, Chicken Salad Chick, Friendly's, Maple Street Biscuit Company, Wayback Burgers and Kingdom Sushi.
Reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Insomnia Cookies has an overall customer satisfaction (CSAT) of 77%, a significant increase of 10.4 percentage points year-over-year. Kentucky and North Dakota lead with 93% CSAT, showing strong positive growth. The CSAT has generally trended upward from April to June 2025.
Indicates brand reach and expansion, crucial for assessing market penetration and growth strategy effectiveness.
Insomnia Cookies has a varying number of outlets across states, with Texas having the most at 24, followed by Pennsylvania with 18 and Ohio with 16. This geographic distribution impacts market presence and accessibility.
Highlights primary competitors based on customer overlap, aiding in strategic positioning and competitive advantage.
Insomnia Cookies shares customers with several major fast-food chains. McDonald's has the highest cross-visitation at 14.04%, followed by Wendy's at 6.50%, Chick-fil-A at 6.09%, Taco Bell at 6.02%, and Starbucks at 5.39%. This suggests shared customer bases and potential competition for consumer spending.
Reveals peak traffic times, enabling efficient staffing and resource allocation to meet customer demand.
Insomnia Cookies experiences peak traffic workload between 6 PM and 10 PM (hod 18-22), with the highest workload at 56.91% around 9 PM (hod 21). Traffic is minimal in the early morning, before increasing sharply from 11 AM onward. This pattern helps optimize operational efficiency.
Reveals customer demographics for targeted marketing and product development, improving customer engagement and ROI.
Women are overrepresented, showing high affinity (index=110), while men are underrepresented (index=92). Gen Y and Gen Z demonstrate high affinity towards the brand (119 and 138 indexes), suggesting higher engagement, while Gen X is underrepresented (index=75).