Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the United States and how they change over time
See what factors influence Baskin-Robbins performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the United States
An analysis of Baskin-Robbins' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins in the United States has a MARKET PERFORMANCE percentile of 99, indicating a leading position in the Cafe & Restaurants industry. This high percentile demonstrates significant customer preference and competitive strength relative to its peers. Performance peers in similar positions include Condado Tacos, Main Event, Texas Chicken, BIGGBY COFFEE, The Melting Pot, and Kitchen + Kocktails By Kevin Kelley.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. High CSAT scores often correlate with positive business outcomes.
Baskin-Robbins' overall customer satisfaction is 58%, a 1.7 percentage point increase year-over-year. Kansas and Wisconsin show the highest CSAT at 86%, with significant growth. Puerto Rico and Alabama also show strong CSAT at 76%. Missouri has a CSAT of 71%. Overall positive growth indicates improved customer perception.
Outlet count indicates brand reach and market presence. Growth or decline reflects expansion strategy and market demand.
Baskin-Robbins has 407 outlets in California, marking the largest presence. Illinois has 242, New York 235, and Texas 180. Florida has 112, Maryland 85, New Jersey 67, Georgia 64, Tennessee 60, and Virginia 52. Geographic distribution shows core markets and potential expansion areas.
Understanding top competitors helps refine strategies. Cross-visitation data reveals shared customer base and competitive landscape.
Baskin-Robbins' top competitors by cross-visitation are McDonald's (14.68%), Starbucks (7.57%), Dunkin' (7.37%), Wendy's (6.66%), and Burger King (6.51%). These brands share a portion of Baskin-Robbins' customer base, indicating they compete for similar consumer segments.
Traffic workload analysis identifies peak hours. Optimizing staffing and resources maximizes efficiency and customer satisfaction.
Traffic workload peaks between 11:00 AM and 7:00 PM, with the highest activity at 53.71% at 6:00 PM. Low traffic occurs in early morning hours. Resource allocation should align with these peak times to improve customer service.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences enhances messaging and product relevance.
Women have a high affinity (107 index) for Baskin-Robbins compared to men (94 index). Gen X is overrepresented (109 index), while Gen Y is underrepresented (94 index). Gen Z is slightly overrepresented (101 index), which informs marketing strategies.