Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Texas Chicken performance in the United States and how they change over time
See what factors influence Texas Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Texas Chicken' competitors in the United States
An analysis of Texas Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Texas Chicken's market performance percentile is 99, indicating a leading position in the Cafe & Restaurants industry. This high percentile means the brand captures a significant share of customer traffic compared to its peers. Performance peers in the same percentile range include The Melting Pot, Condado Tacos, Baskin-Robbins, Francisca Charcoal Chicken & Meats, Nando Grill Carne en Vara, and Main Event.
Customer satisfaction reflects customer loyalty and predicts future sales trends. High satisfaction scores often correlate with repeat business and positive reviews.
Texas Chicken's overall customer satisfaction (CSAT) is 54%, up by 1.7 percentage points year-over-year. Washington state has the highest CSAT at 93%, with a growth of 50.7 percentage points. Tennessee shows a decrease in CSAT (-1.1 percentage points) with a CSAT of 73%. CSAT was fluctuating between 52.84 and 55.22 during the period from April to June 2025.
Average check reveals spending habits of customers. Changes indicate pricing effectiveness and customer purchasing power in different areas.
Texas Chicken's overall average check is $18.60, a 5% decrease year-over-year. Nevada has the highest average check at $24.60. Illinois and California follow with $22.80 and $22.40, respectively. The average check was fluctuating between $17.73 and $19.05 during the period from April to June 2025.
Outlet count reflects brand's expansion and market presence. More outlets can increase revenue and improve brand visibility within regions.
Texas Chicken has 123 outlets in Texas, dominating its presence in the United States. Georgia has 22 outlets, while California, Louisiana, and Arizona each have 16 outlets. Alabama has 14 outlets, followed by New Mexico and Missouri with 13 each. Oklahoma and Florida both have 11 outlets.
Competitor analysis informs strategic positioning. Identifying top competitors and cross-visitation helps target promotions and improve customer retention.
Texas Chicken's top competitors based on cross-visitation are McDonald's (24.2%), Whataburger (9.9%), Burger King (9.23%), Taco Bell (9%), and Popeyes Louisiana Kitchen (8.03%). These brands are frequently visited by Texas Chicken customers, indicating shared target audiences.
Understanding peak hours optimizes staffing and resource allocation. Aligning resources with demand improves customer experience and operational efficiency.
Texas Chicken experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest traffic around 4:00 PM to 5:00 PM (72.57-73.40). Traffic is minimal between midnight and 6:00 AM. Businesses should optimize staffing during peak hours.
Consumer segments by Gender and Generation inform targeted marketing. Affinity insights guide relevant messaging and enhance customer engagement.
Both Women and Men segments are at 100% for the Texas Chicken brand. Gen X segment has an affinity index of 126, Gen Y segment has an index of 88, and Gen Z has an index of 73. The Gen X segment is over-indexed, while Gen Y and Gen Z are under-indexed.