Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Main Event is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Main Event performance in the United States and how they change over time
See what factors influence Main Event performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Main Event' competitors in the United States
An analysis of Main Event' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference within its industry.
Main Event is a leading brand with a market performance percentile of 99, placing it in the top 1% of brands in the Cafe & Restaurants industry in the United States. Its performance peers, also at the 99th percentile, include Baskin-Robbins, BIGGBY COFFEE, Kitchen + Kocktails By Kevin Kelley, Condado Tacos, Texas Chicken, and Bubba's 33.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, directly impacting loyalty and revenue growth.
Main Event's overall CSAT is 76%, a 5 percentage point decrease year-over-year. Arkansas shows the highest CSAT at 94% with a 3.7 percentage point increase. The CSAT trend from April to June 2025 varied, peaking in May at 81.06%.
Average check reflects customer spending per visit, crucial for assessing pricing strategy and revenue generation effectiveness.
Main Event's overall average check is $46.50, a 12.5% increase year-over-year. Delaware has the highest average check at $62.60. The average check fluctuated between April and June 2025, peaking at $49.95 in June.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential customer access points.
Main Event has 20 outlets in Texas, representing the largest concentration. Arizona follows with 4 outlets. Missouri, Georgia, Tennessee, and Florida each have 3 outlets. The number of outlets remains constant over the reporting period.
Identifying competitors reveals market rivalry and customer choice, informing strategies for differentiation and competitive advantage.
The top competitors for Main Event, based on cross-visitation, are McDonald's (13.17%), Chick-fil-A (7.46%), Starbucks (6.01%), Whataburger (5.28%), and Wendy's (4.98%). This shows Main Event customers also frequent fast-food chains.
Traffic workload shows when demand is highest, helping optimize staffing and resource allocation for efficient operations.
Main Event experiences peak traffic workload between 5 PM and 7 PM, reaching 42.82% and 43.22% respectively. Traffic is minimal between 2 AM and 8 AM. There is a noticeable increase starting at 11 AM.
Understanding consumer segments helps target marketing efforts, tailoring products and messaging for maximum impact.
Women (105%) are slightly overrepresented among Main Event's consumers, while men (96%) are slightly underrepresented. Gen Y (109%) shows a high affinity, while Gen Z (86%) is underrepresented.