Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Melting Pot is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Melting Pot performance in the United States and how they change over time
See what factors influence The Melting Pot performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Melting Pot' competitors in the United States
An analysis of The Melting Pot' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry.
The Melting Pot is a leading brand with a market performance percentile of 99 in the United States, indicating it is in the top 1% of brands. This position means the brand captures a significant share of customer foot traffic. Performance peers include Texas Chicken, Francisca Charcoal Chicken & Meats, Condado Tacos, Nando Grill Carne en Vara, Baskin-Robbins, and MISSION BBQ.
CSAT reflects customer happiness, loyalty, and directly impacts brand reputation and revenue growth.
The Melting Pot's overall customer satisfaction (CSAT) is 89%, a slight decrease of 0.5 percentage points year-over-year. Wisconsin shows the highest CSAT at 97% with a 2.7 percentage point increase. Kentucky had the largest CSAT growth, increasing 41.2 percentage points to 96%. Arizona, Massachusetts and Georgia also show notable increases.
Average check reflects spending per customer and indicates pricing strategy effectiveness and perceived value.
The Melting Pot's overall average check is $79.20, a decrease of 6.1% year-over-year. Idaho and Minnesota have the highest average check at $97.50. California's average check is $94.50. Utah and Washington recorded $91.70 and $90.80 respectively.
Outlet count indicates brand reach, market presence, and potential revenue streams across locations.
The Melting Pot has 14 outlets in Florida, making it the state with the most locations. Virginia has 7 outlets, followed by Texas with 6. Georgia has 5 outlets, while North Carolina, Colorado, Ohio and Pennsylvania each have 4 outlets. Wisconsin and Washington each have 3 outlets.
Competitor analysis identifies key rivals, aiding strategic positioning and market share defense.
McDonald's is the most cross-visited brand with a cross-visitation rate of 6.28%. Chick-fil-A and Texas Roadhouse share similar cross-visitation rate of 3.28% and 3.07% respectively, slightly more than Starbucks with 3.07%. Taco Bell has a cross-visitation rate of 2.57%.
Understanding traffic workload by hour helps optimize staffing, promotions, and service efficiency.
Traffic workload peaks between 17:00 (5:00 PM) and 19:00 (7:00 PM), with 52.51% and 52.56% of the daily traffic, respectively. Traffic starts to increase significantly at 15:00 (3:00 PM) and decreases after 21:00 (9:00 PM). Very little to no traffic occurs between 0:00 (12:00 AM) and 9:00 (9:00 AM).
Understanding consumer demographics allows for tailored marketing, improving engagement and ROI.
Women are overrepresented with an affinity index of 119, while men are underrepresented with an index of 83. Gen X shows an affinity index of 105. Gen Y is slightly underrepresented (index of 97). Gen Z demonstrates higher affinity (index of 123).