Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Papa Murphy's | Take'N'Bake Pizza performance in the United States and how they change over time
See what factors influence Papa Murphy's | Take'N'Bake Pizza performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Papa Murphy's | Take'N'Bake Pizza' competitors in the United States
An analysis of Papa Murphy's | Take'N'Bake Pizza' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Papa Murphy's | Take'N'Bake Pizza is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Papa Murphy's holds a market performance percentile of 71, positioning it as an average/above average performer. This indicates a moderate market standing relative to competitors. Performance peers in the same percentile range include Carl's Jr., Bonefish Grill, and Chopt Creative Salad Co.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Papa Murphy's boasts an overall CSAT of 87%, a 0.9 percentage point increase year-over-year, indicating improved customer happiness. Louisiana shows the highest CSAT at 100%, with Oklahoma demonstrating the largest growth in CSAT at 16.3 percentage points.
Average check reflects customer spending per visit, crucial for revenue analysis. Monitoring trends helps optimize pricing and promotions for increased profitability.
Papa Murphy's average check is $16.10, a 1.1% increase year-over-year, suggesting customers are spending slightly more per visit. Alaska has the highest average check at $22.20. This indicates a positive trend in revenue per transaction.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy, while distribution impacts accessibility and brand visibility.
Papa Murphy's has the highest number of outlets in Washington (145), followed by California (123). This distribution highlights key markets for the brand, indicating where its physical presence is strongest.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs strategies to attract and retain customers amidst competition.
McDonald's is the most frequently visited competitor by Papa Murphy's customers (12.18% cross-visitation), followed by Taco Bell (6.15%). This suggests a significant overlap in customer base with these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Papa Murphy's experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest workload at 5:00 PM (60.50). This data informs staffing decisions to meet customer demand during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies to resonate with key demographics.
Women show a higher affinity (114) for Papa Murphy's compared to men (87). Gen X exhibits the highest affinity (123), while Gen Y (76) and Gen Z (64) are underrepresented. This suggests targeted marketing towards women and Gen X could be effective.