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See what factors influence Papa Murphy's | Take'N'Bake Pizza performance in the United States and how they change over time
See what factors influence Papa Murphy's | Take'N'Bake Pizza performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Papa Murphy's | Take'N'Bake Pizza' competitors in the United States
An analysis of Papa Murphy's | Take'N'Bake Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Papa Murphy's | Take'N'Bake Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Papa Murphy's is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This shows a strong market position, indicating high customer preference compared to peers like Carl's Jr., STK Steakhouse, Pluckers Wing Bar, Jimmy John's, 7 Brew Coffee, and QDOBA Mexican Eats.
Customer satisfaction reflects customer loyalty and overall brand perception, directly impacting revenue and long-term sustainability.
Customer satisfaction for Papa Murphy's is strong at 86%, with a significant increase of 7.7 percentage points year-over-year. South Carolina leads with 97% satisfaction, showing high customer approval in that region. CSAT has fluctuated between 85.33 and 87.16 during the reporting period.
Average check reveals spending habits and revenue potential, informing pricing and promotional strategies for profit maximization.
The average check for Papa Murphy's is $16.00, a decrease of 3.5% year-over-year. Alaska has the highest average check at $22.50. Average check varied from $15.84 to $16.20 during the analyzed months.
Outlet count indicates brand reach and market presence, crucial for assessing growth and geographic coverage within the industry.
Papa Murphy's has a significant presence in the United States, with Washington having the most outlets at 144. California follows with 124 outlets. This distribution highlights key markets for the brand.
Competitor analysis identifies key rivals and customer preferences, guiding strategic decisions for competitive advantage and market share growth.
McDonald's is the top competitor with a cross-visitation rate of 12.86%. Taco Bell, Burger King, Wendy's and Starbucks are also significant competitors. This shows customer overlap with major fast-food chains.
Traffic workload shows peak hours, enabling optimal staffing and resource allocation to enhance customer experience and operational efficiency.
Papa Murphy's experiences peak traffic between 10 AM and 7 PM, with the highest workload at 60.62% occurring at 5 PM. Traffic is minimal during early morning hours. This data can inform staffing decisions.
Consumer segments reveal demographic preferences, enabling targeted marketing and personalized experiences to enhance engagement and brand loyalty.
Women (115 index) are overrepresented, while men (86 index) are underrepresented. Gen X (124 index) shows high affinity, whereas Gen Y (75 index) and Gen Z (64 index) are less represented among Papa Murphy's customers.