Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Xelapan performance in the Guatemala and how they change over time
See what factors influence Xelapan performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Xelapan' competitors in the Guatemala
An analysis of Xelapan' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Xelapan is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Xelapan's market performance is at the 66th percentile, indicating an average/above average market standing. This means Xelapan performs better than 66% of brands in the Cafe & Restaurants industry in Guatemala. Performance peers in a similar range include Muriel Postres Gourmet, Wendy's, and Denny's.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and future sales growth.
Xelapan's overall CSAT is 77%, a significant 15.4 percentage point increase year-over-year, indicating improved customer happiness. In Quetzaltenango, CSAT is 78%, with a 13.3 percentage point increase. CSAT fluctuated between 63.64% and 92.31% during the reporting period.
Average check reveals how much customers spend per visit, influencing revenue and profitability strategies.
The overall average check for Xelapan is not available. In Quetzaltenango, the average check is 85.8 GTQ, with no growth reported. The average check fluctuated between 75 GTQ and 93.18 GTQ during the reporting period.
Outlet count indicates brand reach and market presence, affecting accessibility and brand visibility.
Xelapan has 17 outlets in Quetzaltenango, 1 in Suchitepéquez, and 1 in Totonicapán. The majority of Xelapan's presence is concentrated in Quetzaltenango.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Xelapan's top competitors based on customer cross-visitation are Pollo Campero (24.48%), McDonald's (23.08%), San Martín (11.19%), Burger King (6.99%), and Cebollines (6.29%). This indicates that customers who visit Xelapan also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Xelapan experiences peak traffic workload between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 18:00 (6 PM) at 71.24%. Traffic is minimal between 21:00 and 5:00 (9 PM to 5 AM).
Understanding consumer segments allows for targeted marketing, improving engagement and brand resonance with specific groups.
Women show a 65 affinity index, indicating they are underrepresented compared to the average consumer. Men show a 121 affinity index, indicating they are overrepresented. Gen X shows an 89 affinity index, indicating they are underrepresented. Gen Y shows a 91 affinity index, indicating they are underrepresented.