Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence San Martín performance in the Guatemala and how they change over time
See what factors influence San Martín performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of San Martín' competitors in the Guatemala
An analysis of San Martín' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
San Martín is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
San Martín's market performance is at the 89th percentile, positioning it as an above average brand in Guatemala's Cafe & Restaurants industry. This indicates a strong market presence relative to competitors like Little Caesars Pizza, Denny's, and Burger King.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
San Martín's overall CSAT is 71%, a decrease of 5.5 percentage points year-over-year. Quetzaltenango shows the highest CSAT (90%), while Guatemala Department has a lower CSAT (66%) with a significant decrease. This suggests regional differences in customer experience.
Average check reveals spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions for increased profitability.
The average check for San Martín varies by location, with Chimaltenango having the highest average check (159.1 GTQ). Guatemala Department's average check is 125.2 GTQ. Overall average check data is not available for comparison.
Outlet count indicates market reach and growth potential. Expansion strategies rely on understanding outlet distribution and performance across regions.
San Martín has 37 outlets in Guatemala Department, dominating its presence. Other states like Quetzaltenango and Sacatepéquez have 3 outlets each. This distribution highlights Guatemala Department as the primary market.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
McDonald's (21.33%) and Pollo Campero (18.43%) are the top competitors for San Martín, based on customer cross-visitation. Burger King (12.22%) and Pizza Hut (9.11%) also show notable customer overlap.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
San Martín experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest workload around 5:00 PM (63.42%). Traffic is minimal during early morning hours, indicating operational hours.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns and product offerings.
San Martín's customer base shows a high affinity for women (73%, under-indexed) and a very high affinity for men (116%, over-indexed). Gen X (100%) and Gen Y (114%, over-indexed) show high affinity, while Gen Z (28%, under-indexed) is less represented.