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Managing Partner, Global Business Development
See what factors influence San Martín performance in the Guatemala and how they change over time
See what factors influence San Martín performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of San Martín' competitors in the Guatemala
An analysis of San Martín' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
San Martín is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
San Martín, with a market performance percentile of 99, is a leading brand. This strong position, puts San Martín in the top 1% of brands compared to performance peers like Pizza Hut, Burger King, Little Caesars Pizza, Pollo Campero and McDonald's, all positioned at the 99th percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT typically correlates with better business outcomes.
San Martín's overall CSAT is 74%, a 2.4 percentage point increase year-over-year. Satisfaction varies by region, with Sacatepéquez at 75% (+4.2pp) and Guatemala Department at 73% (-0.7pp). El Progreso shows a lower CSAT of 52%, but a growth of 7.9pp. CSAT peaked at 76.30% in July 2025.
Average check reveals spending patterns. Monitoring this KPI helps adjust pricing and promotions to optimize revenue per customer.
San Martín's overall average check is 128.2 GTQ, a 2.1% decrease year-over-year. Chimaltenango has the highest average check at 147.9 GTQ. Quetzaltenango has the lowest at 87.5 GTQ. The average check was highest in May 2025 at 137.31 GTQ and decreased to 113.39 GTQ by July 2025.
Outlet count reflects brand reach and growth. Tracking outlets informs expansion strategies and regional market penetration efforts.
San Martín has 44 outlets in Guatemala. The majority (36) are located in the Guatemala Department. Sacatepéquez has 3 outlets, Quetzaltenango has 2, and Huehuetenango, Chimaltenango, and El Progreso each have 1 outlet.
Identifying key competitors through cross-visitation helps understand market dynamics and competitive positioning to refine strategies.
McDonald's (25.04%) and Pollo Campero (20.87%) are the top competitors for San Martín, based on customer cross-visitation. Burger King (12.35%), Pizza Hut (10.18%), and Little Caesars Pizza (8.85%) also see customer overlap, indicating they compete for the same customer base.
Understanding peak traffic hours allows for optimal staffing, inventory management, and promotion scheduling to enhance customer experience.
Traffic workload at San Martín peaks between 11 AM and 6 PM, with the highest workload at 62.49% at 5 PM. Activity starts increasing at 6 AM (11.87%) and declines after 8 PM. There is no traffic between 10 PM and 5 AM.
Understanding consumer segments by gender and generation allows tailoring marketing and product offerings to meet specific needs and preferences.
San Martín's customer base is skewed towards women, who have an affinity index of 87 (under-indexed). Men index at 106 (over-indexed). Among generations, Gen Y shows the highest affinity (109, over-indexed), while Gen Z is significantly under-indexed (48). Gen X is slightly under-indexed (98).