Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence San Martín performance in the Guatemala and how they change over time
See what factors influence San Martín performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of San Martín' competitors in the Guatemala
An analysis of San Martín' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Sep – Nov 25
San Martín is in the top 14% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
San Martín's market performance is at the 86th percentile, indicating an above average market standing. This means San Martín captures more customer traffic than most competitors. Performance peers in a similar range include Castor's Pizza, Denny's, and Burger King.
Identifying key competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals brands that attract similar customer segments.
McDonald's (23.35%) and Pollo Campero (15.17%) are the top competitors for San Martín, based on cross-visitation data. Pizza Hut (9.38%) and Burger King (8.98%) also attract San Martín's customers. La Estancia has a cross-visitation of 6.19%.
Analyzing traffic workload by hour helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes customer satisfaction.
San Martín experiences peak traffic between 17:00 and 18:00, with 65.50% and 64.08% traffic workload, respectively. Traffic starts increasing at 6:00 (8.52%) and remains high throughout the day, decreasing after 20:00 (38.66%).
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Women are overrepresented (75%) among San Martín's consumers, while men are also overrepresented (114%). Gen X shows high affinity (168%), while Gen Y (86%) and Gen Z (47%) are underrepresented.