Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Guatemala and how they change over time
See what factors influence Burger King performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Guatemala
An analysis of Burger King' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects Burger King's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King's market performance in Guatemala is leading, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile shows a strong market position relative to peers like Little Caesars Pizza, San Martín, Denny's, Pizza Hut, Taco Bell, and Pollo Campero, all also within the same high-performing range.
Customer satisfaction (CSAT) indicates brand loyalty and service quality, directly influencing repeat business and positive word-of-mouth referrals.
Burger King's overall customer satisfaction in Guatemala is 57%, a decrease of 12.3 percentage points year-over-year. Satisfaction varies by location, with Sacatepéquez at 62% and Guatemala Department at 53%. The trend shows fluctuations between May and July 2025, with a peak in June.
Average check reveals customer spending habits, reflecting menu pricing, order value, and the effectiveness of upselling strategies.
Burger King's overall average check in Guatemala is 94.7 GTQ, a 1.3% increase year-over-year. The average check varies by location, with Guatemala Department at 95 GTQ, Sacatepéquez at 86.5 GTQ, and Retalhuleu at 79.5 GTQ. Monthly data shows a slight increase in average check from May to July 2025.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential customer accessibility across regions.
Burger King has 42 outlets in Guatemala. Most are in the Guatemala Department (31), followed by Quetzaltenango, Chimaltenango, and Sacatepéquez (2 each). Zacapa, Retalhuleu, Petén, Escuintla, and Suchitepéquez each have 1 outlet.
Competitor analysis reveals market dynamics, identifying key rivals and customer preferences to refine strategies and maintain a competitive edge.
McDonald's is Burger King's top competitor in Guatemala, with a cross-visitation rate of 31.87%. Other key competitors include Pollo Campero (22.80%), San Martín (20.33%), Pizza Hut (12.64%), and Taco Bell (11.81%).
Traffic workload distribution highlights peak hours, enabling optimized staffing, resource allocation, and service efficiency throughout the day.
Burger King's peak traffic workload in Guatemala occurs between 12:00 PM (56.95) and 7:00 PM (67.79), with a high point at 2:00 PM (67.79). Traffic is minimal between midnight and 5:00 AM. The brand should optimize staffing during peak hours.
Understanding consumer segments enables tailored marketing strategies, optimizing resource allocation and resonating with specific demographic groups for enhanced engagement.
Burger King's customer base in Guatemala shows a higher affinity among women (67%, affinity index delta -33.14) and men (116%, affinity index delta 15.79). Gen X (116%, affinity index delta 15.79) shows a higher affinity than Gen Y (92%, affinity index delta -7.54).