Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Guatemala and how they change over time
See what factors influence Burger King performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Guatemala
An analysis of Burger King' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 78th percentile, indicating an average/above average market standing. This means Burger King outperforms 78% of brands in the Cafe & Restaurants industry in Guatemala. Performance peers in a similar range include Domino's Pizza, Taco Bell, Denny's, and Little Caesars Pizza.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Burger King's overall customer satisfaction in Guatemala is 57%, a decrease of 11.1 percentage points year-over-year. Sacatepéquez shows 60% satisfaction, while Guatemala Department has 58%. This indicates a decline in customer happiness, requiring attention to service and product quality.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Burger King in Guatemala Department is 97.1 GTQ, while in Sacatepéquez it's 88.6 GTQ, and Retalhuleu is 70.8 GTQ. Overall average check data is not available. This shows variations in spending across regions, potentially influenced by local economic factors.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
Burger King has 37 outlets in Guatemala Department, 2 in Quetzaltenango, 2 in Chimaltenango, 2 in Sacatepéquez, and 1 each in Zacapa, Retalhuleu, Petén, Escuintla, and Suchitepéquez. This distribution highlights a strong presence in Guatemala Department, with limited presence in other states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Burger King's top competitors in Guatemala, based on cross-visitation, are McDonald's (30.56%), Pollo Campero (21.88%), San Martín (20.49%), Taco Bell (12.15%), and Pizza Hut (11.81%). This indicates that customers who visit Burger King also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Burger King's peak traffic workload in Guatemala occurs between 14:00 and 15:00 (66.72%), with high traffic from 11:00 to 21:00. The lowest traffic is between 1:00 and 5:00. This data helps optimize staffing and resource allocation during peak hours.
Consumer segment analysis enables targeted marketing, improving engagement and ROI by understanding audience demographics.
Burger King's customer base in Guatemala shows a high affinity towards women (125 index), indicating over-representation, and Gen Y (122 index), also indicating over-representation. This suggests that marketing efforts could be tailored to appeal to these segments.