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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Guatemala and how they change over time
See what factors influence Burger King performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Sep – Nov 25
Burger King is in the top 23% of brands
Sample of brands in the same percentile
An analysis of Burger King' competitors in the Guatemala
An analysis of Burger King' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Guatemala has a market performance percentile of 77, placing it in the average/above average range. This indicates a solid market presence relative to competitors. Performance peers include Applebee's Grill + Bar (66), Cafe Cafe Guatemala (69), and Little Caesars Pizza (70).
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Burger King's top competitors in Guatemala, based on cross-visitation, are McDonald's (30.06%), Pollo Campero (26.19%), San Martín (13.39%), Little Caesars Pizza (11.31%), and Pizza Hut (9.82%). This indicates significant overlap in customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Burger King in Guatemala experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload around 2:00 PM (59.99%). Traffic is minimal between midnight and 6:00 AM.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring campaigns to specific demographics.
Burger King's consumer base in Guatemala shows a high affinity among men (index 120) and Gen X (index 147). Women are under-indexed (index 64), as are Gen Y (index 68), suggesting opportunities for targeted marketing to increase engagement within these segments.