Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Guatemala and how they change over time
See what factors influence McDonald's performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Guatemala
An analysis of McDonald's' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading market position in Guatemala's Cafe & Restaurants industry with a performance percentile of 99. This indicates a strong competitive standing. Performance peers in similar range include Pollo Campero, Pizza Hut, San Martín, Burger King, and Little Caesars Pizza.
Customer satisfaction reflects brand loyalty and service quality, impacting long-term revenue and brand reputation in the competitive market.
McDonald's customer satisfaction in Guatemala is 56%, a decrease of 7.7 percentage points year-over-year. Sacatepéquez shows high satisfaction (91%), while Chiquimula and Quetzaltenango exhibit lower satisfaction levels (35% and 21% respectively). The overall CSAT trend shows slight fluctuations over the three-month period.
Average check reflects customer spending per visit, crucial for revenue analysis and understanding pricing strategy effectiveness.
The average check for McDonald's in Guatemala is 95.5 GTQ, an increase of 2.8% year-over-year. Escuintla has the highest average check (133.7 GTQ). The average check shows slight fluctuations over the three-month period, peaking in June.
Outlet count indicates brand reach and market presence, essential for assessing market penetration and growth potential.
McDonald's has 76 outlets in Guatemala Department, dominating its presence in Guatemala. Other departments have significantly fewer outlets, such as Quetzaltenango (9) and Escuintla (6), which suggests opportunity for expansion into other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's customers in Guatemala also frequently visit Pollo Campero (24.78%), San Martín (16.52%), Burger King (12.78%), Pizza Hut (11.23%), and Taco Bell (8.92%). These brands represent McDonald's primary competitors based on cross-visitation data.
Traffic workload insights optimize staffing and resource allocation, ensuring efficient service and maximizing revenue during peak hours.
McDonald's in Guatemala experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (63.95%). Traffic is lowest between 01:00 and 03:00. This data allows for optimal staffing during peak times.
Understanding consumer demographics enables targeted marketing, improving engagement and effectiveness of promotional campaigns.
McDonald's in Guatemala shows a higher affinity with women (72) and men (113). Gen X (119) and Gen Y (100) demonstrate high affinity, while Gen Z (81) are under-indexed, indicating potentially lower engagement or representation among this demographic.