Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Guatemala and how they change over time
See what factors influence McDonald's performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the Guatemala
An analysis of McDonald's' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's holds the 100th percentile, a leading position. This signifies a strong market presence, indicating it captures a dominant share of customer traffic compared to peers like Pollo Campero (95th percentile).
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
Overall CSAT for McDonald's in Guatemala is 59%, a 3 percentage point decrease year-over-year. Sacatepéquez shows the highest CSAT (80%), while Quetzaltenango has the lowest (11%), indicating regional disparities in customer experience.
Average check indicates how much customers spend per visit, reflecting pricing strategy effectiveness and customer spending habits.
The overall average check data is not available. Escuintla has the highest average check (140.5 GTQ), while Sacatepéquez has the lowest (86.4 GTQ). The average check has fluctuated between 95.27 GTQ and 107.89 GTQ.
Outlet count indicates brand reach and market penetration. More outlets can mean greater convenience and brand visibility for customers.
McDonald's has 77 outlets in Guatemala Department, dominating its presence. Quetzaltenango has 9 outlets, while other regions like Chimaltenango and Chiquimula have only 3 each, showing uneven distribution.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pollo Campero is the top competitor, with 21.06% of McDonald's customers also visiting it. San Martín (13.64%), Burger King (11.66%), and Pizza Hut (10.07%) are also significant competitors.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Traffic workload peaks between 6 PM and 7 PM, reaching 62.32%. The lowest traffic occurs between 1 AM and 3 AM. This data helps optimize staffing and service during peak times.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographic groups.
Women (69%) are over-represented among McDonald's consumers, with an affinity index delta of -31.31. Men are also over-represented (119%). Gen X (102%) and Gen Y (111%) show high affinity, while Gen Z (96%) is slightly under-indexed.