Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Campero performance in the Guatemala and how they change over time
See what factors influence Pollo Campero performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Campero' competitors in the Guatemala
An analysis of Pollo Campero' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pollo Campero is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Campero holds a leading market performance percentile of 95 in Guatemala's Cafe & Restaurants industry. This indicates a strong competitive position. Competitors in a similar range include San Martín.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue.
Overall customer satisfaction for Pollo Campero in Guatemala is 64%, a slight decrease of 0.4pp year-over-year. Petén shows the highest satisfaction at 89%, while El Progreso experienced a decrease. This highlights regional variations in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Pollo Campero in Guatemala varies by location. Guatemala Department has the highest average check at 129.8 GTQ. Overall average check data is not available, but dynamic data shows fluctuations between 103.31 GTQ and 122.18 GTQ.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Pollo Campero has 49 outlets in Guatemala Department, representing the largest concentration. Quetzaltenango, Sacatepéquez, Escuintla and Chimaltenango each have 5 outlets. This distribution highlights key areas of operation.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
McDonald's is the top competitor for Pollo Campero, with a cross-visitation rate of 25.36%. San Martín follows at 14.19%, then Burger King at 10.05%. This indicates shared customer base and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Pollo Campero experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload around 1:00 PM (68.79). Traffic starts increasing significantly from 6:00 AM, peaking throughout the day, and declining after 8:00 PM.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Pollo Campero's customer base shows a high affinity towards men (index 123) and Gen X (index 126). Women are also a significant segment (index 62). Gen Z is under-indexed (index 53), suggesting an opportunity for targeted engagement.