Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pollo Campero performance in the Guatemala and how they change over time
See what factors influence Pollo Campero performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Campero' competitors in the Guatemala
An analysis of Pollo Campero' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pollo Campero is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reflects brand preference and competitive strength. A high percentile indicates a strong position relative to industry peers.
Pollo Campero's market performance is leading, with a percentile of 99, placing it in the top 1% of brands. This indicates substantial customer preference and a strong competitive edge. Performance peers in the same percentile range include McDonald's, Pizza Hut, San Martín, Burger King, Little Caesars Pizza and Denny's.
CSAT measures customer happiness, directly impacting loyalty and brand perception. Monitoring CSAT helps identify areas for service improvement.
Pollo Campero's overall customer satisfaction is 61%, a decrease of 3.7 percentage points year-over-year. CSAT varies by location: Petén (83%), Sacatepéquez (81%), and Suchitepéquez (76%) show high satisfaction, while Guatemala Department (58%) shows lower satisfaction.
Average check reflects spending per customer, vital for revenue analysis. Tracking it aids in pricing strategies and identifying upselling opportunities.
Pollo Campero's overall average check is 115.9 GTQ, a 1.2% increase year-over-year. Quetzaltenango has the highest average check (131.4 GTQ), while Sololá has the lowest (98.1 GTQ).
Outlet count indicates market presence and accessibility. Expansion strategies depend on understanding outlet distribution across regions.
Pollo Campero has 50 outlets in Guatemala Department, dominating its presence. Quetzaltenango has 8 outlets, followed by Sacatepéquez, Escuintla and Chimaltenango with 5 outlets each.
Identifying top competitors helps refine market strategy. Understanding cross-visitation reveals shared customer base and competitive overlap.
Pollo Campero's top competitors include McDonald's (27.31% cross-visitation), San Martín (15.17%), Burger King (10.07%), Pizza Hut (9.95%), and Little Caesars Pizza (7.40%).
Traffic workload distribution guides staffing and resource allocation. Analyzing peak hours optimizes service and reduces wait times.
Pollo Campero experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload around 2:00 PM (68.76%). Traffic starts picking up at 6:00 AM, peaking during lunch and dinner hours.
Consumer segmentation enables targeted marketing. Understanding gender and generation preferences enhances campaign relevance and ROI.
Pollo Campero's customer base shows a high affinity towards women (affinity index 68) and an over-representation for Men (affinity index 115), indicating strong engagement. Gen X customers are over-represented (affinity index 130), while Gen Z customers are under-represented (affinity index 47).