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Managing Partner, Global Business Development
See what factors influence Wendy's performance in the Guatemala and how they change over time
See what factors influence Wendy's performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wendy's' competitors in the Guatemala
An analysis of Wendy's' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
Market Performance reveals brand strength and customer preference, showing competitive edge in the Cafe & Restaurants industry. Crucial for strategic decisions.
Wendy's ranks in the top 1% in Guatemala's Cafe & Restaurants industry, signifying a leading position. Performance Peers include Los Cebollines and Patsy at a similar percentile.
Customer Satisfaction is key for loyalty. High CSAT scores often correlate with repeat business and positive word-of-mouth, driving revenue and brand reputation.
Wendy's Guatemala boasts a 73% customer satisfaction, up 8.2 percentage points year-over-year. The Guatemala Department shows an 83% CSAT with a 17.4pp increase.
Average Check is vital for revenue analysis, reflecting customer spending per visit. It helps optimize pricing and menu strategies for profitability improvements.
Wendy's Guatemala average check is GTQ 79.2, down 13.2% year-over-year. Quetzaltenango has the highest average check at GTQ 91.7.
Outlet count indicates market reach and brand penetration. Expansion strategies are informed by outlet distribution, influencing accessibility and brand visibility.
Wendy's has 25 outlets in Guatemala. The Guatemala Department has the highest number of outlets (14), indicating stronger presence there.
Competitor analysis identifies key players impacting market share. Understanding customer cross-visitation informs competitive strategies and market positioning.
Wendy's in Guatemala sees cross-visitation primarily with McDonald's (26.59%), Pollo Campero (17.92%), and San Martín (15.03%), marking them as key competitors.
Traffic workload analysis shows peak hours, enabling resource optimization. It helps align staffing and promotions with customer flow for efficient operations.
Wendy's in Guatemala experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 2:00 PM. The lowest traffic is in the early morning hours.
Understanding consumer segments allows for targeted marketing. Gender and generational insights enable tailored campaigns, improving engagement and ROI.
Wendy's customers in Guatemala show a high affinity towards men (Index 116) and women (Index 66), Gen X (Index 116), and Gen Y (Index 123), suggesting these groups are strongly represented.
Cafés & Restaurants