Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the Guatemala and how they change over time
See what factors influence Wendy's performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the Guatemala
An analysis of Wendy's' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wendy's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's market performance in Guatemala is at the 63rd percentile, indicating an average/above average market standing. This means Wendy's attracts more customers than approximately 63% of Cafe & Restaurants brands in Guatemala. Performance peers in the same range include Cafe Cafe Guatemala, Go Bao Plaza Madero, Cebollines, Restaurante Giratorio Vista Quince, Muriel Postres Gourmet, and Denny's.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Wendy's in Guatemala shows a strong customer satisfaction with an overall CSAT of 79%, a significant increase of 22.1 percentage points year-over-year. The Guatemala Department shows a CSAT of 84%, with a growth of 26.5 percentage points. This indicates a positive trend in customer perception and loyalty towards Wendy's.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Wendy's in Guatemala varies by location. Quetzaltenango has an average check of 75 GTQ, while Guatemala Department has an average check of 67.9 GTQ. The average check in Quetzaltenango has a growth of 0%. Overall average check data is not available.
Outlet count indicates market reach and brand presence, influencing accessibility and customer convenience.
Wendy's has a total of 24 outlets in Guatemala. The majority, 14, are located in the Guatemala Department. Quetzaltenango and Izabal each have 2 outlets, while Huehuetenango, San Marcos, Chimaltenango, Jutiapa, Jalapa, Suchitepéquez and Sacatepéquez each have 1 outlet. This distribution highlights key areas of operation.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Wendy's in Guatemala, based on cross-visitation, are McDonald's (24.60%), Pollo Campero (18.25%), San Martín (16.67%), Burger King (14.29%), and Taco Bell (11.11%). This indicates that customers who visit Wendy's also frequently visit these brands, suggesting they are direct competitors.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction.
Wendy's in Guatemala experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest workload occurring around 2:00 PM (57.17%). Traffic is minimal during the early morning hours (0:00 AM to 5:00 AM). This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Wendy's in Guatemala shows a higher affinity among men (123) compared to women (63). Among generations, Gen Y (146) shows a higher affinity than Gen X (71). This suggests that Wendy's is more appealing to men and Gen Y in Guatemala.