Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Taco Bell performance in the Guatemala and how they change over time
See what factors influence Taco Bell performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Bell' competitors in the Guatemala
An analysis of Taco Bell' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Taco Bell holds a leading position in Guatemala's Cafe & Restaurants industry with a percentile of 99, indicating it captures a significant portion of customer traffic compared to its peers. Performance peers include Denny's, Little Caesars Pizza, Castor's Pizza, Burger King, and Xelapan all within the 99th percentile.
Customer satisfaction is crucial for brand loyalty and business growth, reflecting the quality of customer experiences.
Taco Bell's overall customer satisfaction in Guatemala is 68%, a decrease of 4.2 percentage points year-over-year. Satisfaction varies by location, with Sacatepéquez showing 92% satisfaction and a 13.1 percentage point increase, while Guatemala Department has 64% with a 3 percentage point decrease.
Average check provides insights into customer spending habits and revenue generation per transaction.
The overall average check for Taco Bell in Guatemala is 74.3 GTQ, showing a 6.5% increase year-over-year. Guatemala Department has an average check of 75.9 GTQ. The average check fluctuates monthly, ranging from approximately 66.96 GTQ to 79.05 GTQ.
Outlet count indicates brand presence and market penetration across different geographic locations.
Taco Bell has 50 outlets in Guatemala. The majority (35) are located in Guatemala Department. Quetzaltenango has 5 outlets. Escuintla and Sacatepéquez each have 2, and Chimaltenango, El Progreso, Suchitepéquez, Retalhuleu, Huehuetenango, and Izabal each have 1.
Identifying key competitors helps understand the competitive landscape and refine strategies.
Taco Bell's top competitors in Guatemala, based on customer cross-visitation, are McDonald's (34.76%), Pollo Campero (26.18%), Burger King (18.45%), San Martín (18.03%), and Pizza Hut (13.30%). These brands are frequently visited by Taco Bell customers.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation.
Taco Bell in Guatemala experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload occurring at 7:00 PM (56.30%). Traffic is minimal between 3:00 AM and 5:00 AM. This indicates a need for increased staffing during peak hours.
Consumer segment analysis enables targeted marketing and product development based on demographic insights.
Taco Bell's customer base in Guatemala shows a high affinity towards Men (Index = 123), and Gen Z (Index = 157) demonstrating these groups are overrepresented compared to the average consumer. Women (Index = 51) are underrepresented. Gen Y (Index = 154) also shows high affinity.