Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Guatemala and how they change over time
See what factors influence Domino's Pizza performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Domino's Pizza' competitors in the Guatemala
An analysis of Domino's Pizza' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Domino's Pizza in Guatemala holds a leading market performance position at the 99th percentile. This indicates a strong market presence and high customer preference compared to competitors such as Go Bao Plaza Madero, Denny's, Tre Fratelli, Patsy, Restaurante Giratorio Vista Quince, and Muriel Postres Gourmet.
Customer satisfaction (CSAT) is a key indicator of customer loyalty, directly impacting brand reputation and long-term revenue.
Domino's Pizza's overall CSAT in Guatemala is 44%, a decrease of 18.9 percentage points year-over-year. The Guatemala Department shows a CSAT of 34%, with a decrease of 32.9 percentage points. CSAT varies between 35.29% and 51.52% over the analyzed period, showing volatility in customer sentiment.
Average check reflects customer spending per visit and reveals pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Domino's Pizza in Guatemala is 99.1 GTQ, a slight decrease of 0.2% year-over-year. In the Guatemala Department, the average check is 88.5 GTQ, with no change compared to the previous year. Average check varied from 81.45 GTQ to 115.38 GTQ over the observed period.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and accessibility to customers.
Domino's Pizza has 61 outlets in the Guatemala Department, representing the highest concentration. Other locations include Quetzaltenango (10 outlets), Escuintla (7 outlets), Huehuetenango (5 outlets), and Jutiapa (5 outlets). This distribution indicates varying levels of market coverage across different regions.
Competitor analysis helps understand the competitive landscape and identify opportunities to differentiate and gain market share.
Domino's Pizza's top competitors in Guatemala, based on cross-visitation, are McDonald's (28.10%), Pollo Campero (24.84%), San Martín (13.07%), Burger King (11.11%), and Pizza Hut (9.80%). This reveals the brands that Domino's customers also frequent, highlighting direct competition and customer preferences.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation for better customer service.
Domino's Pizza experiences peak traffic workload in Guatemala between 12:00 PM and 7:00 PM, with the highest activity around 6:00 PM (61.06%). Traffic is significantly lower during the early morning hours, indicating a strong lunch and dinner demand.
Consumer segment analysis enables targeted marketing by understanding audience demographics like gender and generation.
Domino's Pizza customers in Guatemala show a slightly higher affinity among women (51%) compared to men (123% - value > 100 indicate over-represented segment). The brand has a high affinity with Gen X (261% value > 100 indicate over-represented segment) and Gen Y (46%).