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Managing Partner, Global Business Development
See what factors influence Wayback Burgers performance in the United States and how they change over time
See what factors influence Wayback Burgers performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wayback Burgers' competitors in the United States
An analysis of Wayback Burgers' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wayback Burgers is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wayback Burgers holds a leading market position with a percentile of 99 in the United States, indicating it captures a significant portion of customer foot traffic compared to its competitors in the Cafe & Restaurants industry. This high percentile suggests strong brand preference and competitive strength. Performance peers in the same percentile range include Taco John's, BIGGBY COFFEE, Cotton Patch Cafe, El Toro Loco Churrascaria, Aquarium Restaurant and Noodles & Company.
Customer Satisfaction reflects customer loyalty and overall brand perception, impacting long-term growth and profitability.
Wayback Burgers has a strong customer satisfaction rate of 84%, a 2.4 percentage point increase year-over-year. Oklahoma leads with 100% satisfaction, followed by Michigan at 97%, Arkansas at 95%, Mississippi at 94%, and Indiana at 93%. Although Mississippi experienced a slight decrease, overall customer satisfaction is trending positively across key states.
Average Check indicates revenue per transaction, crucial for profitability and understanding customer spending habits.
The overall average check for Wayback Burgers is $19 USD, a decrease of 2% compared to the previous year. Maryland has the highest average check at $25.1 USD. Virginia and Mississippi follow with $23.5 and $23.3 USD, respectively. Pennsylvania has $21.3, and North Carolina $20.4. The slight decrease in overall average check suggests a need to analyze pricing strategies and customer spending behavior.
Number of Outlets reflects brand reach and market penetration, essential for growth and accessibility.
Wayback Burgers has varying number of outlets across the United States. Pennsylvania leads with 14 outlets, followed by Texas and Connecticut with 13 each. Florida has 10 outlets, and Georgia has 9. Several states, including Delaware, California and South Carolina, each have 8 outlets. The distribution of outlets indicates key markets and potential areas for expansion.
Competitor analysis identifies key players and customer preferences, guiding strategic positioning and marketing efforts.
The top competitors for Wayback Burgers, based on cross-visitation, are McDonald's (12.13%), Chick-fil-A (6.32%), Wendy's (5.64%), Taco Bell (4.78%), and Burger King (4.27%). McDonald's has the highest overlap in customer visits. This information highlights the competitive landscape and provides insights into customer choices, informing strategies to differentiate and attract customers.
Traffic Workload helps optimize staffing and resource allocation based on peak hours and customer demand.
Wayback Burgers experiences peak traffic between 10 AM and 8 PM, with the highest workload between 12 PM and 6 PM. Traffic is significantly lower before 10 AM and after 8 PM, with minimal activity during the early morning hours. This traffic pattern can inform staffing schedules, marketing promotions, and operational adjustments to maximize efficiency during peak times and reduce costs during slow periods.
Consumer segmentation enables targeted marketing by understanding demographic preferences and behaviors.
Wayback Burgers' consumer base shows gender and generational skews. Women have an affinity index of 77, indicating they are less represented compared to the average consumer. Men have an affinity index of 121, suggesting over-representation. Gen X over-indexes at 121, while Gen Y and Gen Z have indexes of 93, which indicates that they are under-represented compared to the average consumer.