Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krystal performance in the United States and how they change over time
See what factors influence Krystal performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krystal' competitors in the United States
An analysis of Krystal' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Krystal is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krystal's market performance is at the 60th percentile, indicating an average/above average market standing. This means Krystal performs better than 60% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Ruby, Skinny Louie, Shaggy's, Red Crab - Juicy Seafood, Maggiano's Little Italy, and Sullivan's Steakhouse.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue.
Krystal's overall customer satisfaction is 49%, a decrease of 2.7 percentage points year-over-year. Idaho shows the highest CSAT at 100%, while North Carolina has a CSAT of 68%. Florida shows 52% of CSAT. The trend shows a slight decrease in CSAT from June to August 2025.
Average check reveals spending habits, crucial for pricing strategies and revenue forecasting. Monitoring trends informs menu and promotional decisions.
The overall average check for Krystal is $15.10, a 2.4% increase year-over-year. Tennessee has the highest average check at $16.20. The average check experienced fluctuations between June and August 2025, with a peak in July.
Outlet count indicates brand reach and expansion. Growth reflects investment and market penetration, while decline may signal challenges.
Krystal has 99 outlets in Georgia, the highest number among all states. Tennessee has 74 outlets, while Alabama has 43. Florida has 30 outlets, and Mississippi has 24. The number of outlets varies significantly by state, indicating regional focus.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies and marketing efforts.
McDonald's is the top competitor with a cross-visitation of 25.12%. Wendy's has a cross-visitation of 11.80%, while Burger King has 11.59%. Chick-fil-A and Taco Bell have cross-visitation rates of 11.30% and 10.83%, respectively.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Krystal experiences peak traffic workload around 12:00 PM (71.31%), with high traffic from 10:00 AM to 2:00 PM. Traffic is lowest between 3:00 AM and 5:00 AM. This data helps optimize staffing levels throughout the day.
Consumer segments inform targeted marketing. Understanding gender and generational preferences allows for tailored messaging and product development.
Women are overrepresented among Krystal's consumers (93%), while men are represented by 107%. Gen X shows high affinity (138%), while Gen Y (76%) and Gen Z (54%) are underrepresented. This suggests a stronger appeal to Gen X compared to younger generations.