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Managing Partner, Global Business Development
See what factors influence Krystal performance in the United States and how they change over time
See what factors influence Krystal performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krystal' competitors in the United States
An analysis of Krystal' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Krystal is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krystal's market performance is in the top 1% within the Cafe & Restaurants industry in the United States, indicating a leading position. This high percentile suggests strong brand preference and competitive advantage. Performance peers include Baskin-Robbins, Casey's, Maggiano's Little Italy, Firebirds Wood Fired Grill, Nothing Bundt Cakes and Bubba's 33, all within the same top percentile.
Customer satisfaction (CSAT) indicates loyalty and service quality, directly impacting brand reputation and repeat business.
Krystal's overall customer satisfaction is 49%, a decrease of 2.5 percentage points year-over-year. Satisfaction varies by state, with North Carolina at 56% (down 15.9pp) and Alabama at 51% (up 3.7pp). South Carolina shows an increase of 1.5pp to 54%. These variations suggest regional differences in service quality or customer expectations.
Average check (revenue per order) highlights customer spending habits and menu pricing effectiveness.
Krystal's overall average check is $15.5, a 4.4% increase year-over-year. Tennessee has the highest average check at $16.7, while Florida's is $15.3. These values indicates customers are spending slightly more per visit than the previous year, impacting total revenue.
Outlet count shows brand reach, market coverage, and potential revenue streams in key regions.
Krystal has 100 outlets in Georgia, its largest market. Tennessee has 73 outlets, followed by Alabama with 44. The number of outlets provides insight into brand penetration in different regions, influencing market presence and customer accessibility.
Identifying competitors informs strategic positioning and highlights potential market share threats.
Krystal's top competitors based on cross-visitation are McDonald's (26.70%), Wendy's (13.24%), Burger King (12.70%), Taco Bell (12.14%), and Chick-fil-A (11.39%). High cross-visitation suggests that Krystal customers also frequent these brands, indicating direct competition for the same consumer base.
Traffic workload patterns reveal peak hours, enabling optimized staffing and resource allocation.
Krystal's traffic workload peaks around 12:00 (72.41) and remains high from 10:00 to 14:00. Traffic is lowest between 2:00 and 5:00. These trends guide staffing and promotional strategies, ensuring optimal service during peak times.
Understanding consumer segments enables targeted marketing and enhances customer engagement.
Krystal's customer base shows a high affinity towards women (94) and over-indexed presence towards men (105). Gen X indexes the highest at 135, indicating a higher engagement from this generation, while Gen Y and Gen Z segments are under-indexed at 78 and 62 respectively.