Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Ruby is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ruby performance in the United States and how they change over time
See what factors influence Ruby performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Ruby' competitors in the United States
An analysis of Ruby' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals brand strength, showing customer preference and competitive standing via foot traffic share relative to industry peers.
Ruby's market performance is leading at the 99th percentile, placing it in the top 1% of brands. This signifies a strong competitive position. Performance peers include Earls Kitchen + Bar, Kura Revolving Sushi Bar, Topgolf, Bubba's 33, Francisca Charcoal Chicken & Meats, and Firebirds Wood Fired Grill, who are within the same percentile range.
Customer satisfaction (CSAT) indicates brand health. Increased CSAT suggests better customer experiences, impacting loyalty and revenue positively.
Ruby's overall customer satisfaction is high at 89%, with a 0.6pp increase year-over-year. North and South Carolina show the highest CSAT at 92%. Florida and Alabama experienced slight decreases. The trend from May to July 2025 indicates consistent, high customer satisfaction.
Average check reflects customer spending per visit. Tracking this metric identifies revenue trends and informs pricing and promotional strategies.
Ruby's overall average check is $26.30, with a 1% decrease year-over-year. South Carolina has the highest average check at $27.30. The trend from May to July 2025 shows a slight decrease in average check, indicating customers are spending slightly less per visit.
Outlet count indicates brand reach and growth. It's essential for assessing market presence and expansion effectiveness across different locations.
Ruby has the most outlets in Louisiana (10), followed by Tennessee and Alabama (4 each). Florida and South Carolina each have 3 outlets, while North Carolina has 2. Outlet distribution varies significantly by state.
Competitor analysis highlights direct rivals for market share. Understanding these brands informs strategies for differentiation and customer acquisition.
Ruby's top competitors based on customer cross-visitation are Chick-fil-A (4.61%), McDonald's (4.48%), Cafe Du Monde (3.50%), Waffle House (2.89%), and Starbucks (2.83%). These brands represent the primary alternatives considered by Ruby's customers.
Traffic workload patterns reveal peak hours and operational demands. Efficiently managing staffing and resources during these times boosts customer experience.
Ruby's traffic workload peaks between 9 AM and 12 PM, with the highest workload at 11 AM (57.13). Traffic is minimal between 3 PM and 7 AM. This shows a concentration of customer activity during morning hours.
Understanding consumer segments enables targeted marketing. Gender and generational insights help tailor campaigns, boosting engagement and brand affinity.
Ruby's customer base shows a higher affinity among women (Index 121) and men (Index 81) compared to the average consumer. Gen X (Index 104) and Gen Y (Index 107) are overrepresented, while Gen Z (Index 85) is underrepresented.