Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Casey's performance in the United States and how they change over time
See what factors influence Casey's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Casey's' competitors in the United States
An analysis of Casey's' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Casey's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Casey's holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This reflects strong customer preference. Performance peers include Krystal, Firebirds Wood Fired Grill, Baskin-Robbins, Bubba's 33, Maggiano's Little Italy, and Kura Revolving Sushi Bar, all within a similar performance range.
Customer satisfaction (CSAT) is crucial for loyalty. Tracking it allows the brand to pinpoint areas needing improvement to foster lasting customer relationships.
Casey's overall customer satisfaction is 51%, down by 0.4 percentage points year-over-year. Satisfaction varies by state, with Texas showing the highest CSAT at 79% (up 8.6pp) and Pennsylvania and Kentucky showing lower CSAT with negative growth.
Average check is a KPI reflecting customer spending per visit. Monitoring this metric helps inform pricing strategies and promotional effectiveness.
Casey's average check is $18.40, a decrease of 1.1% year-over-year. Average check varies by state, with North Dakota having the highest average check ($24.10) and Iowa having $19.40. The overall trend shows a slightly decreased customer spending.
Outlet count indicates brand reach. Tracking the number of locations reflects expansion efforts and overall market penetration strategy.
Casey's has the most outlets in Iowa (526), followed by Illinois (471) and Missouri (324). This indicates a strong presence in the Midwest region. Arkansas has 80 outlets, while South Dakota has 50, reflecting varied market penetration.
Analyzing competitors shows customer choice. Identifying top competitors informs strategies to enhance differentiation and retain market share.
Casey's top competitors based on cross-visitation are McDonald's (25.33%), Taco Bell (10.84%), Sonic Drive-In (8.87%), Burger King (8.39%), and Subway (7.80%). This data underscores the competitive landscape Casey's operates in.
Traffic workload insights are vital for staffing. Understanding peak hours allows for optimized resource allocation and improved customer experience.
Casey's experiences peak traffic between 11 AM and 4 PM, with the highest workload around 12 PM (75.74). There is considerable traffic between 5 AM and 10AM. Traffic is lowest during the early morning hours (1 AM to 3 AM).
Consumer segment analysis drives marketing. Understanding gender and generational preferences helps personalize messaging and improve engagement rates.
Casey's customer base shows an affinity index of 83 for women and 115 for men, indicating higher-than-average engagement among men relative to the average consumer. Among generations, Gen X shows an affinity index of 123, while Gen Y has an affinity index of 84, and Gen Z is at 76.