Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wawa performance in the United States and how they change over time
See what factors influence Wawa performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wawa' competitors in the United States
An analysis of Wawa' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Wawa is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Wawa's market performance is at the 65th percentile, indicating an average/above average market standing. This suggests Wawa is ahead of many competitors in attracting customers. Performance peers in the same percentile range include Jollibee, Yard House, Cooper's Hawk Winery & Restaurant, Tom's Watch Bar, McAlister's Deli, and Einstein Bros. Bagels.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Tracking CSAT helps identify areas for service improvement.
Wawa's overall customer satisfaction is 52%, a slight decrease of 0.4 percentage points year-over-year. The District of Columbia shows the highest CSAT at 63%, while Delaware experienced the largest decrease. The CSAT trend shows fluctuations between 50.88% and 55.16% during the reporting period.
Average check reflects customer spending per visit, crucial for revenue analysis. Increases indicate higher spending or price adjustments, impacting profitability.
Wawa's overall average check is $15.70, a 9.4% increase year-over-year. The District of Columbia has the highest average check at $17.70. The average check fluctuated between $14.60 and $16.49 during the reporting period, indicating variability in customer spending.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy, while distribution across states shows geographic focus.
Wawa has 313 outlets in Florida, the highest number among all states. New Jersey follows with 298 outlets. The distribution highlights Wawa's strong presence in the Eastern United States, with Florida and New Jersey as key markets.
Identifying top competitors reveals market dynamics and competitive pressures. Cross-visitation rates highlight shared customer base and potential areas for differentiation.
McDonald's is Wawa's top competitor with a cross-visitation rate of 19.22%. Dunkin' and Chick-fil-A also show significant cross-visitation at 8.54% and 8.32% respectively. This indicates a substantial overlap in customer base among these brands.
Traffic workload by hour reveals peak and off-peak times, crucial for staffing and resource allocation to optimize customer service and operational efficiency.
Wawa experiences peak traffic between 8 AM and 12 PM, with the highest workload at 79.21% around noon. Traffic is lowest between 1 AM and 4 AM. This data informs staffing and inventory management to meet customer demand effectively.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Women show a high affinity towards Wawa, with an affinity index of 79.00, while men have an affinity index of 120.00. Gen X has an affinity index of 111.00, Gen Y 94.00, and Gen Z 75.00. This suggests that Wawa is more popular among men and Gen X compared to the average consumer.