Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wawa performance in the United States and how they change over time
See what factors influence Wawa performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wawa' competitors in the United States
An analysis of Wawa' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Wawa is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wawa's market performance is at the 66th percentile, indicating an average/above average market standing. This means Wawa performs better than 66% of its competitors. Performance peers in the same percentile range include Sizzler, Portillo's, Tom's Watch Bar, Long John Silver's, Cooper's Hawk Winery & Restaurant, and Yard House.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Wawa's top competitors based on cross-visitation are McDonald's (19.16%), Dunkin' (9.56%), Wendy's (8.39%), Chick-fil-A (8.25%), and Taco Bell (7.54%). This indicates that a significant portion of Wawa's customers also visit these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Wawa experiences peak traffic workload between 9 AM and 4 PM, with the highest workload at 12 PM (74.29%). Traffic is lowest between 1 AM and 4 AM, indicating the need for adjusted staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Wawa's consumer base shows a high affinity for women (121 index), suggesting they are overrepresented compared to the average consumer. Men are underrepresented (78 index). Gen X shows a high affinity (113 index), while Gen Y (93 index) and Gen Z (80 index) are underrepresented.