Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sizzler performance in the United States and how they change over time
See what factors influence Sizzler performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sizzler' competitors in the United States
An analysis of Sizzler' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Sizzler is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sizzler's market performance is at the 64th percentile, indicating an average/above average market standing. This means Sizzler captures more customer traffic than 64% of its competitors. Performance peers in the same percentile range include Captain D's, Cold Stone Creamery, Golden Chick, Lazy Dog Restaurant & Bar, Ford's Garage, and Saltgrass Steak House.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Sizzler's overall customer satisfaction is high at 91%, a 6.4 percentage point increase year-over-year. North Carolina shows the highest CSAT at 100%, while Utah has the lowest at 71%. The CSAT has remained relatively stable over the last three months, ranging from 90.31% to 90.70%.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization.
The overall average check for Sizzler is $36.50, a 4.8% increase year-over-year. New Mexico has the highest average check at $52.50, while Idaho has the lowest at $29.30. The average check has slightly increased over the last three months, from $36.23 to $37.32.
Outlet count indicates brand reach and market presence, vital for assessing growth and accessibility.
Sizzler has 52 outlets in California, representing the largest concentration. Puerto Rico has 10 outlets, while Utah has 5. Oregon and Idaho each have 4 and 3 outlets respectively. Pennsylvania has 2 outlets, while Maryland, New Mexico, and Delaware each have 1 outlet.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation.
McDonald's is the most cross-visited brand by Sizzler's customers, with a cross-visitation rate of 13.67%. In-N-Out Burger follows at 8.84%, then Denny's at 6.69%, Starbucks at 5.91%, and Jack in the Box at 5.85%. This indicates a significant overlap in customer base with these fast-food and casual dining chains.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation for optimal service.
Sizzler experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload occurring at 6:00 PM (60.92%) and 5:00 PM (59.81%). Traffic is minimal during the early morning hours, with almost no activity between midnight and 8:00 AM.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring messaging.
Women are overrepresented in Sizzler's customer base with an affinity index of 107, while men are underrepresented at 93. Gen X has a high affinity (120), while Gen Y (77) and Gen Z (49) are under-indexed, suggesting a lower representation compared to the average consumer.