Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sizzler performance in the United States and how they change over time
See what factors influence Sizzler performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sizzler' competitors in the United States
An analysis of Sizzler' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sizzler is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sizzler's Market Performance is in the 99th percentile, indicating a leading position. This high percentile means Sizzler captures a significant share of customer traffic. Performance peers in the same percentile include El Pollo Loco, Sullivan's Steakhouse, Flanigan's Seafood Bar and Grill, Ruth's Chris Steak House, Hooters and Acai Republic.
Customer Satisfaction (CSAT) indicates customer contentment, directly impacting loyalty, repurchases, and positive word-of-mouth, vital for sustainable growth.
Sizzler's overall CSAT is 89%, a 6.2 percentage point increase year-over-year, demonstrating improved customer happiness. Mississippi reports the highest CSAT at 100%. California, Pennsylvania, and Idaho also show high satisfaction, while Oregon's CSAT decreased.
Average Check reflects customer spending per visit, influencing revenue. Monitoring this helps optimize pricing strategies and identify upselling opportunities.
Sizzler's overall Average Check is $36, a 2% increase year-over-year, suggesting customers are spending slightly more. New Mexico has the highest average check at $43.8, while Idaho has the lowest at $28.8.
Competitor analysis identifies key rivals and their market share. This insight informs strategies for differentiation and customer acquisition.
Sizzler's top competitors, based on customer cross-visitation, are McDonald's (14.97%), In-N-Out Burger (8.72%), Denny's (7.46%), Jack in the Box (6.03%), and Taco Bell (5.98%). These brands capture a notable portion of Sizzler's potential customer base.
Understanding consumer segments by Gender and Generation informs targeted marketing, enhancing relevance and engagement for effective brand positioning.
Sizzler's customer base shows high affinity among women (index 105), suggesting they are over-represented. Men are under-represented (index 96). Gen X shows the highest affinity (index 127). Gen Y (index 75) and Gen Z (index 46) are under-indexed.