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Managing Partner, Global Business Development
See what factors influence Long John Silver's performance in the United States and how they change over time
See what factors influence Long John Silver's performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Long John Silver's' competitors in the United States
An analysis of Long John Silver's' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Long John Silver's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, crucial for competitive positioning and strategic decision-making.
Long John Silver's is a leading brand in the United States' Cafe & Restaurants industry with a market performance percentile of 99. This high percentile means the brand captures a significant share of customer traffic and excels beyond competitors like CVI.CHE 105, Paris Baguette, Charleys Cheesesteaks, Pizza Ranch, Cooper's Hawk Winery & Restaurant, and Yard House.
CSAT reflects customer loyalty and brand perception, directly impacting revenue and growth through repeat business and positive word-of-mouth.
Long John Silver's customer satisfaction (CSAT) stands at 58%, a 2.6 percentage point increase year-over-year. Oregon leads with 94% satisfaction, followed by New Jersey (83%) and Arizona (80%). North Carolina and New Hampshire also show strong CSAT. The trend from May to July 2025 indicates consistent CSAT around 57-59%.
Average check value indicates customer spending habits and menu pricing effectiveness, influencing revenue and profitability strategies.
Long John Silver's average check is $17.60, reflecting a 1.6% decrease year-over-year. Iowa shows the highest average check ($19.10), closely followed by Pennsylvania ($19.00). Virginia, Maryland, and Texas all have an average check of $18.60. The dynamic data indicates average check fluctuated from $18.16 in May to $17.52 in July 2025.
Outlet count indicates market reach and brand presence, which drives overall sales volume and customer accessibility.
Long John Silver's has the most outlets in Texas (70), followed by Indiana (53) and Ohio (50). Kentucky has 42 outlets. Virginia has 26, Pennsylvania has 24, and Tennessee has 20. Michigan, West Virginia and Illinois each have 18 outlets.
Analyzing competitors reveals market dynamics and customer preferences, guiding strategies to gain a competitive edge and improve market share.
Long John Silver's customers also frequently visit McDonald's (23.98%), Taco Bell (11.60%), Wendy's (10.45%), Burger King (9.16%), and Chick-fil-A (7.14%). These brands are key competitors, indicating shared customer preferences and potential cross-promotional opportunities.
Understanding traffic patterns helps optimize staffing, manage resources, and enhance customer experience during peak and off-peak hours.
Long John Silver's traffic workload peaks between 11 AM and 7 PM, with the highest traffic around 1 PM (69.98%). Traffic is minimal between midnight and 6 AM. This data indicates the best times for marketing and promotional activities.
Understanding consumer segments enables targeted marketing, product development, and personalized experiences, enhancing customer engagement and brand loyalty.
Long John Silver's customer base shows a high affinity among women (95%) and men (104%). Gen X is overrepresented (132%), indicating high affinity, while Gen Y (73%) and Gen Z (64%) are underrepresented, suggesting lower affinity.