Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Long John Silver's performance in the United States and how they change over time
See what factors influence Long John Silver's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Long John Silver's' competitors in the United States
An analysis of Long John Silver's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Long John Silver's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Long John Silver's market performance is at the 66th percentile, indicating an average/above average market standing. This means the brand performs better than 66% of its competitors in terms of foot traffic. Performance peers in the same percentile range include Church's Texas Chicken, Playa Bowls, Huddle House, The Original Pancake House, Bubba Gump Shrimp Co., and Metro Diner.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Long John Silver's overall customer satisfaction (CSAT) is 60%, a 4.3 percentage point increase year-over-year. CSAT varies by state, with Oregon leading at 85%, followed by New Jersey (83%), North Carolina (80%), Arizona (74%), and Georgia (74%). This indicates positive customer experience trends, particularly in Oregon and New Jersey.
Average check reflects customer spending habits and pricing strategy effectiveness, influencing overall revenue.
Long John Silver's average check is $17.50, a 2.6% decrease year-over-year. Average check varies by state, with Michigan and Missouri at $18.60, followed by Texas ($18.50), Iowa ($18.40), and Virginia ($18.30). This suggests a slight decrease in customer spending compared to the previous year.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Long John Silver's has the most outlets in Texas (73), followed by Indiana (53), Ohio (52), Kentucky (46), Virginia (26), and Pennsylvania (26). Michigan, Tennessee and Illinois each have 20 outlets, and West Virginia has 18. This distribution highlights key markets for the brand.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Long John Silver's customers also frequently visit McDonald's (23.27%), Taco Bell (11.14%), Wendy's (9.88%), Burger King (9.42%), and Chick-fil-A (7.41%). This cross-visitation data reveals the brand's primary competitors and shared customer base.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Long John Silver's experiences peak traffic workload between 11 AM and 7 PM, with the highest traffic around 1 PM (69.79%). Traffic is minimal during early morning hours (0-5 AM). This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Long John Silver's customer base shows a higher affinity among women (93%) and men (106%). Gen X shows high affinity (130%), while Gen Y (73%) and Gen Z (67%) are under-indexed. This suggests targeted marketing towards Gen X could be particularly effective.