Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence True Food Kitchen performance in the United States and how they change over time
See what factors influence True Food Kitchen performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of True Food Kitchen' competitors in the United States
An analysis of True Food Kitchen' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
True Food Kitchen is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
True Food Kitchen's Market Performance is at the 99th percentile, indicating a leading position. This high percentile reflects strong customer preference and a substantial share of foot traffic compared to its peers like Dimassi's Mediterranean Buffet, Hopdoddy Burger Bar, Iron Skillet, The Original Pancake House, Noodles & Company, and Andy's Frozen Custard, all within the same leading percentile.
Customer satisfaction reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth in the competitive restaurant sector.
True Food Kitchen shows an overall customer satisfaction of 84%, a slight increase year-over-year. Satisfaction varies by state, with Colorado at 92% showing the highest satisfaction and largest growth. The customer satisfaction decreased from May to July 2025.
Average check is a key revenue indicator, reflecting customer spending per visit and the effectiveness of menu pricing and upselling strategies.
True Food Kitchen's average check is $36.30, a decrease of 4.4% year-over-year. Average check amounts vary by state, with Georgia having the highest average check of $41.50. The average check value decreased from May to June 2025, then increased in July 2025.
The number of outlets indicates brand reach and expansion, reflecting investment in growth and market penetration across different states.
True Food Kitchen has varying numbers of outlets across the United States, with California leading at 8 locations. Florida and Texas each have 6 outlets. This distribution indicates a strategic focus on specific regional markets.
Competitor analysis identifies key rivals for customer attention, revealing market dynamics and opportunities for differentiation and strategic positioning.
True Food Kitchen's top competitors based on cross-visitation are Starbucks (4.55), McDonald's (4.44), Chick-fil-A (3.72), Chipotle Mexican Grill (2.83), and The Cheesecake Factory (2.39). This indicates that customers who visit True Food Kitchen also frequent these establishments.
Traffic workload identifies peak hours, crucial for staffing, inventory management, and optimizing customer experience during busy periods.
True Food Kitchen experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload occurring around 6:00 PM (61.59). There is minimal traffic before 9:00 AM and after 9:00 PM.
Consumer segment analysis by gender and generation enables targeted marketing, optimizing product offerings, and tailoring customer experiences.
True Food Kitchen shows a higher affinity among women (116) compared to men (86). Gen X (117) shows high affinity, while Gen Y (98) is near average, and Gen Z (68) shows lower affinity relative to the average consumer.