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Managing Partner, Global Business Development
See what factors influence The Cheesecake Factory performance in the United States and how they change over time
See what factors influence The Cheesecake Factory performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Cheesecake Factory' competitors in the United States
An analysis of The Cheesecake Factory' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Cheesecake Factory is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand strength and customer preference, revealing competitive standing in the cafe & restaurant industry.
The Cheesecake Factory's market performance percentile is 99, which indicates a leading position in the Cafe & Restaurants industry. This shows a strong competitive position. Performance peers in the same range include KPOT Korean BBQ & Hot Pot, P.F. Chang's, Smoothie King, Jersey Mike's Subs, Carrabba's Italian Grill and Hardee's.
Customer satisfaction reflects customer loyalty and overall brand perception, directly impacting long-term business success.
The Cheesecake Factory's overall customer satisfaction (CSAT) is 66%, a slight increase of 0.9 percentage points year-over-year. Puerto Rico shows the highest CSAT at 84%, with a significant increase of 10.7 percentage points. Wisconsin CSAT reached 81%, with a growth of 16.1 percentage points. This indicates positive improvements in customer experience across various locations.
Average check reflects spending per customer, influencing revenue and profitability, making it vital for financial health.
The average check for The Cheesecake Factory is $43.10, showing a slight decrease of 0.6% year-over-year. New Jersey has the highest average check at $48.60. California's average check is $46.30, while Virginia and Hawaii both average $45.80. This metric highlights variations in spending habits across different states.
Outlet count indicates brand reach and market presence, impacting accessibility and overall revenue potential.
The Cheesecake Factory has 38 outlets in California, marking its largest presence. Florida follows with 23 outlets and Texas with 19. New York and New Jersey have 12 and 10 outlets respectively. States like Massachusetts, Ohio, and Virginia each have 7 outlets. This distribution indicates the brand's strategic focus across different regions.
Identifying main competitors reveals key market players and their customer overlap, guiding competitive strategies and differentiation.
The Cheesecake Factory's top competitors based on cross-visitation are McDonald's (13.43%), Chick-fil-A (7.28%), Starbucks (6.82%), Wendy's (5.02%), and Olive Garden (4.87%). These brands represent the most frequented alternatives by The Cheesecake Factory's customer base, indicating areas for strategic focus.
Traffic workload data helps optimize staffing and resource allocation during peak hours, improving operational efficiency and customer experience.
The Cheesecake Factory experiences peak traffic workload between 11 AM and 10 PM, with the highest workload at 6 PM (61.1%). Traffic starts increasing significantly from 10 AM (3.68%), peaks in the evening, and declines sharply after 9 PM. This pattern highlights the need for strategic staffing during lunch and dinner hours.
Understanding consumer demographics enables tailored marketing, improving engagement and brand resonance with specific customer groups.
The Cheesecake Factory shows a higher affinity with women (92%), who are slightly underrepresented compared to men (107%). Gen X is overrepresented (120%), while Gen Y (89%) and Gen Z (79%) are underrepresented. These affinity indices allow for tailored marketing approaches.