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Managing Partner, Global Business Development
See what factors influence Tim Hortons performance in the United States and how they change over time
See what factors influence Tim Hortons performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tim Hortons' competitors in the United States
An analysis of Tim Hortons' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tim Hortons is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of customer traffic, revealing its competitive strength and customer preference in the industry.
Tim Hortons, with a market performance percentile of 99, is a leading brand in the US Cafe & Restaurants industry. This high percentile indicates a strong market presence. Performance peers in a similar range include Village Inn, Hooters, Acai Republic, Ruth's Chris Steak House.
CSAT shows the level of contentment experienced by customers and can greatly affect customer retention, loyalty, and brand perception.
Tim Hortons' overall customer satisfaction (CSAT) is 57%, showing a 1.6 percentage point increase year-over-year. CSAT varies by state, with Kentucky having the highest CSAT at 78% and Texas at 70%.
Average check reveals customer spending habits and the effectiveness of menu pricing and promotions in a cafe or restaurant.
The overall average check for Tim Hortons is $10.4, a 5.2% increase year-over-year. The average check varies by state, with Kentucky showing the highest at $19.2 USD.
Outlet count indicates brand reach and expansion, reflecting market penetration and business growth within the cafe & restaurant industry.
Tim Hortons has the most outlets in New York (253), followed by Michigan (201) and Ohio (129), indicating its strongest presence in these states.
Competitive analysis identifies key rivals and customer overlap, crucial for strategic positioning and gaining a competitive edge.
McDonald's (21.18%) is Tim Hortons' primary competitor based on cross-visitation, followed by Wendy's (10.57%), Burger King (9.35%), Taco Bell (9.27%), and Dunkin' (8.02%).
Traffic workload reveals peak hours, which is crucial for staffing and optimizing resource allocation for cafe & restaurant business.
Tim Hortons experiences peak traffic workload between 7:00 AM and 10:00 AM, with the highest workload at 9:00 AM (70.55), indicating the busiest hours.
Consumer segmentation enables brands to target marketing and tailor products, enhancing engagement and resonating with specific demographics.
Tim Hortons' customer base shows a higher affinity towards women (92) and men (108). Generationally, Gen X shows an affinity of 103, Gen Y shows 97, and Gen Z shows 91.