Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence TGI Fridays performance in the United States and how they change over time
See what factors influence TGI Fridays performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
TGI Fridays is ahead of most brands
Sample of brands in the same percentile
An analysis of TGI Fridays' competitors in the United States
An analysis of TGI Fridays' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
TGI Fridays' market performance is at the 56th percentile, indicating an average market standing. This suggests moderate competitive strength. Performance peers in the same range include Rock N Roll Sushi, Joe's Crab Shack, Taco Cabana, Texas Chicken, Parlor Doughnuts, and Van Leeuwen Ice Cream.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
TGI Fridays' overall customer satisfaction is 68%, a decrease of 14.2 percentage points year-over-year. Delaware and Illinois show high CSAT (89%), while California's CSAT is lower (81%). The trend shows CSAT fluctuating between 63.21% and 71.51% from June to August 2025.
Average check reveals spending per customer, crucial for revenue insights. Monitoring this KPI helps optimize pricing and promotions to boost profitability.
The overall average check for TGI Fridays is $33, a 4.3% decrease year-over-year. New York has the highest average check ($47.1 USD), while other states like Illinois, Florida, and California have lower averages. The average check fluctuated between $31.58 and $35.29 from June to August 2025.
Outlet count indicates brand reach and market presence. Tracking this metric helps assess expansion strategies and regional market penetration effectiveness.
TGI Fridays has the most outlets in Maryland (13), followed by Virginia (11), and then Pennsylvania and Florida (10 each). Other states like Georgia, New Jersey, Texas, Massachusetts, California, and North Carolina have fewer locations.
Identifying top competitors helps refine strategies. Cross-visitation data reveals brands frequently visited by TGI Fridays' customers, informing competitive positioning.
The top competitors for TGI Fridays, based on customer cross-visitation, are McDonald's (14.86%), Chick-fil-A (7.5%), Burger King (6%), Wendy's (5.64%), and Taco Bell (5.64%). This indicates a significant overlap in customer base with fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential throughout the day.
TGI Fridays experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (59.49%). Traffic is significantly lower during early morning hours (0:00-6:00).
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
TGI Fridays' customer base shows a high affinity for women (index 98) and men (index 102). Gen X is overrepresented (index 122), while Gen Y is near average (index 99), and Gen Z is underrepresented (index 65).