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See what factors influence TGI Fridays performance in the United States and how they change over time
See what factors influence TGI Fridays performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of TGI Fridays' competitors in the United States
An analysis of TGI Fridays' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
TGI Fridays is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
TGI Fridays' market performance is at the 99th percentile, marking it as a leading brand. This indicates a strong market presence and high customer preference compared to its competitors like House of Pies Restaurant & Bakery, Kung Fu Tea, Pei Wei Asian, Fat Rosie's Taco & Tequila Bar, BurgerFi, The Breakfast Club which are also in the top percentile range.
Customer satisfaction is vital for brand loyalty and growth, reflecting how well a brand meets customer expectations.
TGI Fridays' overall customer satisfaction is at 66%, a decrease of 13.7 percentage points year-over-year. Satisfaction varies by state, with Illinois at 87% (up 26.1pp) and California at 78% (down 7.7pp). Dynamic data shows CSAT fluctuating between 62.45 and 70.73 during the reporting period.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
TGI Fridays' average check is $34.70, a slight decrease of 0.2% year-over-year. Average check varies by state, with Michigan at $45.00 and Florida at $37.80. Dynamic data shows fluctuations in average check between $31.55 and $37.04 during the reporting period.
Outlet count reflects brand reach and market presence, showing expansion strategy and geographic focus.
TGI Fridays has varying outlet counts by state. Maryland leads with 14 outlets, followed by Virginia with 12, and Pennsylvania with 11. California and North Carolina share the same value, with 4 outlets.
Identifying top competitors helps understand market dynamics, revealing cross-visitation patterns and competitive threats.
TGI Fridays' customers also frequently visit McDonald's (16.79% cross-visitation), Wendy's (7.50%), Chick-fil-A (7.45%), Burger King (6.68%), and Taco Bell (6.03%). This highlights the competitive landscape within the cafe and restaurant industry.
Traffic workload analysis helps optimize staffing and resource allocation, aligning operations with customer demand patterns.
TGI Fridays' traffic workload peaks between 17:00 and 20:00, reaching a high of 60.53% at 19:00. Traffic is significantly lower in the early morning hours. This data suggests a need for optimized staffing during peak hours.
Analyzing consumer segments informs targeted marketing, aligning brand messaging and offerings with customer demographics and preferences.
TGI Fridays' customer base shows a higher affinity towards women (95% value label) and men (104% value label). There is a high affinity for Gen X (125% value label) and under-indexed affinity for Gen Y (95% value label) and Gen Z (70% value label).