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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence TGI Fridays performance in the United States and how they change over time
See what factors influence TGI Fridays performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
TGI Fridays is ahead of most brands
Sample of brands in the same percentile
An analysis of TGI Fridays' competitors in the United States
An analysis of TGI Fridays' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
TGI Fridays' MARKET PERFORMANCE is at the 57th percentile, indicating an average/above average market standing. This means TGI Fridays performs better than 57% of Cafe & Restaurants brands. Performance peers in the same percentile range include Adriatic Cafe Italian Grill, BurgerFi, Founding Farmers, Taco Cabana, Bahama Breeze, and Andy's Frozen Custard.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies.
The top competitors for TGI Fridays, based on customer cross-visitation, are McDonald's (15.05%), Chick-fil-A (8.25%), Wendy's (6.80%), Burger King (6.28%), and Taco Bell (5.52%). This indicates a significant overlap in customer base with fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
TGI Fridays experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload at 6:00 PM (56.02%) and 6:00 PM (56.75%). The lowest traffic workload occurs between 2:00 AM and 4:00 AM.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns and product positioning.
TGI Fridays' customer base shows a high affinity towards women (index 99) and men (index 101). Gen X is overrepresented (index 112), while Gen Y (index 98) is slightly underrepresented, and Gen Z (index 73) is significantly underrepresented.