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Managing Partner, Global Business Development
See what factors influence Swig performance in the United States and how they change over time
See what factors influence Swig performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Swig' competitors in the United States
An analysis of Swig' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Swig is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals competitive strength and customer preference, showing brand's share of foot traffic.
Swig's Market Performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile signifies strong competitive strength. Peers in the same range include Gloria's Latin Cuisine, Cupbop - Korean BBQ in a Cup, Potbelly, and Mo'Bettahs Hawaiian Style Food, showing similar market standing.
Customer Satisfaction reflects brand perception and loyalty, directly impacting revenue and growth.
Swig's overall customer satisfaction (CSAT) is 73%, a decrease of 13.9 percentage points year-over-year. Tennessee shows the highest CSAT at 88% with growth, while Idaho has the lowest at 72% with a decrease. The CSAT trend shows fluctuations between May and July 2025, peaking in July.
Average Check measures customer spending per visit, influencing revenue and profitability strategies.
Swig's overall average check is $6.40, a 5.2% increase year-over-year. Arizona has the highest average check at $8.70, while Oklahoma has the lowest at $6.20. The average check fluctuated between May and July 2025, with a peak in June.
Competitor analysis reveals market dynamics and opportunities, informing competitive strategies.
The top competitors for Swig, based on customer cross-visitation, are McDonald's (11.40%), Chick-fil-A (9.07%), In-N-Out Burger (6.62%), Taco Bell (6.25%), and Starbucks (5.39%). These brands capture a significant share of Swig's potential customer base.
Consumer Segments highlights key demographics, enabling targeted marketing and product strategies.
Swig's customer base shows a higher affinity towards women (140 Index) compared to men (63 Index). Among generations, Gen Z shows the highest affinity (126 Index), followed by Gen Y (105 Index) and Gen X (90 Index). This indicates stronger engagement from women and younger generations.