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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mr. & Mrs. Crab performance in the United States and how they change over time
See what factors influence Mr. & Mrs. Crab performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mr. & Mrs. Crab' competitors in the United States
An analysis of Mr. & Mrs. Crab' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mr. & Mrs. Crab is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mr. & Mrs. Crab's market performance is at the 53rd percentile, indicating an average market position. This means the brand's foot traffic is on par with many competitors. Performance peers include True Texas BBQ, Newk's Eatery, Sarku Japan, California Pizza Kitchen, Jeremiah's Italian Ice, and Potbelly, all within a similar percentile range.
Customer satisfaction (CSAT) reflects how happy customers are with their experience, directly impacting loyalty and brand reputation.
Mr. & Mrs. Crab's overall CSAT is 88%, a decrease of 2.5 percentage points year-over-year. Florida shows the highest CSAT at 89%, while Michigan has the lowest at 81%. Mississippi saw a CSAT increase, while Utah and Michigan experienced declines. The CSAT trend shows fluctuations between June and August 2025.
Average check reveals how much customers spend per visit, influencing revenue and profitability. It helps optimize pricing strategies.
Mr. & Mrs. Crab's average check is $53.70, a 0.6% increase year-over-year. Florida has the highest average check at $54.20, while Utah's is the lowest at $44.00. The average check remained relatively stable between June and August 2025.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Mr. & Mrs. Crab has 20 outlets in Florida, representing the majority of its locations. Mississippi, Michigan, and Utah each have 1 outlet. This distribution highlights Florida as the brand's primary market.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge.
Mr. & Mrs. Crab's top competitors based on cross-visitation are McDonald's (9.77%), IHOP (5.50%), Taco Bell (4.54%), Chick-fil-A (3.99%), and Wendy's (3.85%). This indicates that customers who visit Mr. & Mrs. Crab also frequently visit these fast-food and casual dining chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Mr. & Mrs. Crab experiences peak traffic between 5 PM and 7 PM, with the highest workload at 7 PM (61.35). Traffic is minimal before 11 AM and after 10 PM. This data suggests focusing resources during evening hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographics for better engagement.
Mr. & Mrs. Crab's customer base shows a higher affinity among women (115 index) compared to men (85 index). Gen X (110 index) and Gen Z (113 index) show higher affinity compared to Gen Y (94 index). This suggests targeted marketing towards women, Gen X, and Gen Z could be effective.