Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Mexico and how they change over time
See what factors influence Subway performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Mexico
An analysis of Subway' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the cafe & restaurant industry.
Subway is a leading brand in Mexico's cafe & restaurant sector, ranking in the top 1% based on foot traffic, indicating a strong competitive position and high customer preference. Performance peers include brands with similar positions, such as Cachanilla, Saborcito corazón, Churrería El Moro, La BTK, Cotidiano, and Cuerno, all positioned at the 99th percentile.
CSAT reflects customer happiness. Tracking it helps improve service, loyalty, and reputation in the competitive cafe & restaurant market.
Subway's overall customer satisfaction in Mexico is 38%, a slight increase of 0.2 percentage points year-over-year. CSAT varies by state, with Baja California Sur showing the highest satisfaction (65%) and significant growth (34.4pp), while Michoacán shows lower satisfaction (53%) with a decrease (-3.6pp).
Average check (or bill size) tracks customer spending. Monitoring it uncovers pricing power and revenue trends for the brand.
The average check for Subway in Mexico is 190.8 MXN, an increase of 9.3% year-over-year, indicating customers are spending more per visit. The State of Mexico has the highest average check (245.6 MXN), showing regional spending variations.
Outlet count reveals brand reach. Monitoring it shows expansion, market penetration, and growth in the cafe & restaurant industry.
Subway's outlet distribution in Mexico varies, with Jalisco having the highest number of outlets (73), indicating its strongest regional presence. Other key states include the State of Mexico (65 outlets) and Baja California (63 outlets).
Competitor analysis uncovers top brands visited by the brand's customers, informing strategies to maintain and grow market share.
Subway customers in Mexico also frequently visit Starbucks (7.90%), Carl's Jr. (7.37%), Domino's Pizza (6.15%), KFC (6.00%), and McDonald's (5.77%). This cross-visitation indicates shared customer preferences and market competition.
Traffic workload reveals peak hours, guiding staffing and resource allocation for efficient service and customer satisfaction.
Subway in Mexico experiences peak traffic between 11 AM and 4 PM, with the highest workload occurring around 2 PM (55.01%). Traffic is significantly lower during early morning hours.
Analyzing segments informs marketing strategies and product positioning.
Subway in Mexico shows high affinity among women (73), suggesting this group is strongly represented. Men are over-indexed (120). Gen Y (115) and Gen Z (107) are over-indexed.