Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Mexico and how they change over time
See what factors influence Subway performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Subway is ahead of most brands
Sample of brands in the same percentile
An analysis of Subway' competitors in the Mexico
An analysis of Subway' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Subway's market performance in Mexico is at the 72nd percentile, indicating an above-average market standing. This means Subway captures more customer traffic than 72% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include La Vaka, Wingstop, Cancino, Saborcito corazón, La Parroquia de Veracruz, and Gong Cha.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
Subway's overall customer satisfaction in Mexico is 41%, a 2 percentage point increase year-over-year. Baja California Sur shows the highest CSAT at 85%, with a significant growth of 38.8 percentage points. San Luis Potosí and Aguascalientes also show high CSAT. This indicates improved customer experiences, especially in Baja California Sur.
Average check (transaction value) indicates spending per customer, influencing revenue. Monitoring it helps optimize pricing and promotions.
The overall average check for Subway in Mexico is 194.8 MXN, a 13% increase year-over-year. Tamaulipas has the highest average check at 288.2 MXN. This suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count reflects brand reach and market presence. More outlets can increase accessibility and brand visibility.
Subway has the most outlets in Jalisco (70), followed by the State of Mexico (65) and Baja California (63). This distribution indicates Subway's strongest presence is in these states, suggesting strategic focus or higher demand.
Identifying top competitors helps understand market dynamics and benchmark performance, informing competitive strategies.
Subway's top competitors in Mexico, based on customer cross-visitation, are Starbucks (7.47%), Little Caesars (6.77%), KFC (5.86%), Carl's Jr. (5.66%), and Domino's Pizza (5.05%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Subway's traffic workload in Mexico peaks between 12:00 PM and 4:00 PM, with the highest traffic at 2:00 PM (54.59) and 3:00 PM (54.67). Traffic starts increasing significantly from 8:00 AM, indicating breakfast and lunch rushes. This data helps optimize staffing during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement.
Subway's customer base in Mexico shows a high affinity towards women (77%), while men are over-indexed at 120.00. Gen Z shows the highest affinity (158%), followed by Gen Y (105%), and Gen X (82%). This suggests targeted marketing towards Gen Z and women could be effective.