Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wingstop performance in the Mexico and how they change over time
See what factors influence Wingstop performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Wingstop is ahead of most brands
Sample of brands in the same percentile
An analysis of Wingstop' competitors in the Mexico
An analysis of Wingstop' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop's market performance in Mexico is at the 72nd percentile, indicating an average/above average market standing. This means Wingstop is performing better than many competitors in the Cafe & Restaurants industry in Mexico. Performance peers in the same percentile range include Gong Cha, Subway, La Parroquia de Veracruz, 50 Friends, La Vaka and Dairy Queen.
Customer satisfaction reflects brand perception, impacting loyalty and growth. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Wingstop's overall customer satisfaction in Mexico is 64%, a significant increase of 20.7 percentage points year-over-year. Baja California shows the highest CSAT at 95%, while Guanajuato experienced a decrease. The CSAT trend increased from June to August 2025, peaking in July.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization. It reflects pricing strategy effectiveness.
The overall average check for Wingstop in Mexico is 393.5 MXN, a 6.6% increase year-over-year. Baja California has the highest average check at 457.6 MXN. The average check increased steadily from June to August 2025, indicating higher customer spending over time.
Outlet count indicates brand reach and expansion strategy. More outlets can increase market presence and customer accessibility.
Wingstop has the most outlets in the State of Mexico (16), followed by Nuevo León (9) and Tamaulipas (7). This distribution highlights key markets for Wingstop within Mexico, with the State of Mexico being the most saturated.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
Wingstop customers in Mexico also frequently visit Starbucks (6.50%), Little Caesars (4.66%), Carl's Jr. (4.54%), KFC (4.29%), and McDonald's (4.05%). This indicates these brands are Wingstop's main competitors for customer foot traffic.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Wingstop's peak traffic workload in Mexico occurs between 12:00 PM and 10:00 PM, with the highest traffic around 8:00 PM (50.49%) and 9:00 PM (51.22%). Traffic is minimal during early morning hours.
Consumer segmentation enables targeted marketing. Understanding demographics helps tailor messaging and product offerings for maximum impact.
Wingstop's customer base in Mexico shows a higher affinity towards men (106) compared to women (93). Among generations, Gen Y (92) shows a slightly higher affinity than Gen Z (82) and Gen X (70). This suggests targeted marketing should consider these segment preferences.