Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Wingstop performance in the Mexico and how they change over time
See what factors influence Wingstop performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wingstop' competitors in the Mexico
An analysis of Wingstop' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wingstop is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop in Mexico holds a market performance percentile of 99, indicating a leading position. This high percentile means Wingstop outperforms most competitors in attracting customers. Performance peers include Buffalo Wild Wings, La Parroquia de Veracruz, Santas Alitas, Cotidiano, La BTK, and Cantina La 20.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, driving loyalty and positive word-of-mouth.
Wingstop's overall CSAT in Mexico is 60%, a 14 percentage point increase year-over-year. Baja California shows the highest CSAT at 93%, followed by Aguascalientes at 85%. There is a positive trend in customer satisfaction over the period, peaking in July 2025.
Average check indicates the typical amount customers spend per visit, reflecting pricing strategy and customer purchasing behavior.
Wingstop's overall average check in Mexico is 386.1 MXN, a 5.3% increase year-over-year. Puebla has the highest average check at 464.3 MXN. The average check fluctuated between May and July 2025, with a peak in July.
The number of outlets reflects brand reach and expansion, impacting market presence and customer accessibility.
Wingstop has the most outlets in the State of Mexico (13), followed by Nuevo León (9) and Tamaulipas (7). This distribution indicates regional focus areas for Wingstop's operations in Mexico.
Competitor analysis identifies key players attracting similar customer base, crucial for strategic positioning and competitive advantage.
Wingstop's top competitors in Mexico, based on cross-visitation, are Starbucks (6.07%), McDonald's (4.77%), La Casa de Toño (4.77%), KFC (4.49%), and Toks (4.49%). This data indicates customers who visit Wingstop also frequent these establishments.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to match customer demand.
Wingstop's peak traffic workload in Mexico occurs between 12:00 PM and 11:00 PM, with the highest workload at 8:00 PM (50.78%) and 9:00 PM (51.41%). Traffic is minimal between midnight and 11:00 AM.
Understanding consumer segments helps target marketing efforts and tailor offerings to specific demographic groups.
Wingstop's customer base in Mexico shows a higher affinity towards women (89%) and men (108%). Gen X is under-indexed (79%), while Gen Y is slightly over-indexed (103%) and Gen Z is significantly under-indexed (45%).