Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gong Cha performance in the Mexico and how they change over time
See what factors influence Gong Cha performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Gong Cha is ahead of most brands
Sample of brands in the same percentile
An analysis of Gong Cha' competitors in the Mexico
An analysis of Gong Cha' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gong Cha's MARKET PERFORMANCE in Mexico is at the 72nd percentile, indicating an average/above average market standing. This means Gong Cha attracts more customers than 72% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Dairy Queen, 50 Friends, Wingstop, Cancino, Subway, and La Parroquia de Veracruz.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Gong Cha in Mexico boasts a high overall CSAT of 94%, a 1.3 percentage point increase year-over-year, indicating improved customer happiness. Baja California Sur leads with 100% satisfaction, while Coahuila, State of Mexico and Nuevo León show significant CSAT growth. Baja California experienced a slight decrease in customer satisfaction.
Outlet count indicates brand reach and market penetration, reflecting expansion and accessibility.
Gong Cha has a total of 55 outlets in Mexico. Jalisco has the highest number of outlets (24), indicating a strong presence in that state. Nuevo León, State of Mexico, Quintana Roo, Querétaro, Michoacán, and Guanajuato also have a presence, while Baja California, Chihuahua and Yucatán have fewer outlets.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies.
The top competitors for Gong Cha in Mexico, based on cross-visitation, are Starbucks (5.59%), McDonald's (2.93%), KFC (2.93%), Little Caesars (2.66%), and Domino's Pizza (2.39%). This indicates that customers who visit Gong Cha also frequently visit these fast-food and cafe chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
Gong Cha in Mexico experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload around 6:00 PM. Traffic is minimal before 7:00 AM and after 9:00 PM, indicating the need for optimized staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Gong Cha's customer base in Mexico shows a high affinity towards women (index 135) and Gen Y (index 131), suggesting these segments are overrepresented among Gong Cha's customers. Gen Z also shows a high affinity (index 116). Men (index 69) and Gen X (index 20) are underrepresented.