Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Starbucks performance in the Malaysia and how they change over time
See what factors influence Starbucks performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Malaysia
An analysis of Starbucks' competitors in the Malaysia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showcasing the brand's share of foot traffic in the industry.
Starbucks holds a leading market position in Malaysia's Cafe & Restaurants industry with a market performance percentile of 99. This indicates it is in the top 1% of brands, showcasing a strong competitive advantage. Brands like Mokky's Pizza & Coffee, Gula Cakery, De.Wan 1958 by Chef Wan, Mee Hiris China Muslim, 农耕记湖南菜 Nong Geng Ji @ Pavilion, and 探鱼烤鱼 - TANYU share a similar percentile range.
Customer satisfaction (CSAT) indicates brand health, influencing loyalty and repeat visits. Tracking CSAT helps identify areas for service improvement.
Starbucks in Malaysia has an overall CSAT of 62%, with a 3.5 percentage point increase year-over-year. CSAT varies by state, with Perak showing the highest CSAT at 81%, while Negeri Sembilan experienced the highest growth at 28.5 percentage points. This indicates a positive trend in customer perception, with regional differences in satisfaction levels.
Average check reflects customer spending per visit, crucial for revenue analysis and pricing strategies. It highlights customer economic value.
The overall average check for Starbucks in Malaysia is 29.3 MYR, a decrease of 1.7% year-over-year. Negeri Sembilan has the highest average check at 41.5 MYR. This suggests a slight decline in spending per visit, with regional variations in average transaction values.
Outlet count indicates market presence and expansion strategy. It reflects brand accessibility and potential market reach within different regions.
Starbucks has a significant presence in Malaysia, with 96 outlets in Selangor and 81 in Kuala Lumpur. Johor and Penang follow with 35 and 32 outlets respectively. This distribution highlights key markets for Starbucks within Malaysia.
Identifying key competitors allows a brand to understand the competitive landscape and tailor strategies to attract and retain customers effectively.
The top competitors for Starbucks in Malaysia, based on cross-visitation, are McDonald's (13.34%), KFC (8.41%), The Coffee Bean & Tea Leaf (6.37%), ZUS Coffee (6.31%), and Pizza Hut (2.89%). This indicates that customers who visit Starbucks also frequent these establishments.
Analyzing traffic workload by hour of day (HOD) helps optimize staffing and resource allocation to meet peak demand and improve operational efficiency.
Starbucks in Malaysia experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload occurring at 2:00 PM (58.34). Traffic is significantly lower during the early morning hours. This information is crucial for staffing and inventory management.
Analyzing consumer segments helps in targeted marketing. Gender and generation affinity insights help tailor strategies and product positioning.
Starbucks' customer base in Malaysia shows that women are overrepresented (Affinity Index 76%), men are significantly overrepresented (Affinity Index 120%), Gen X are highly overrepresented (Affinity Index 170%), Gen Y are slightly underrepresented (Affinity Index 95%), and Gen Z are also underrepresented (Affinity Index 80%).