Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Malaysia and how they change over time
See what factors influence McDonald's performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 16% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the Malaysia
An analysis of McDonald's' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 84th percentile in Malaysia's Cafe & Restaurants industry, indicating an average/above average market position. This means McDonald's outperforms 84% of brands. Performance peers in a similar range include Donkai, Ayam Gepuk Top Global, AllAce, Ayam Gepuk Pak Gembus, and BananaBro.
Competitor analysis identifies key rivals and their market share. Understanding competitors helps refine strategies and maintain a competitive edge.
McDonald's top competitors in Malaysia, based on customer cross-visitation, are KFC (10.05%), ZUS Coffee (5.47%), Starbucks (4.19%), The Coffee Bean & Tea Leaf (2.94%), and Pizza Hut (2.63%). This indicates that customers who visit McDonald's also frequently visit these brands.
Traffic workload by hour shows peak and off-peak times. This helps optimize staffing, manage inventory, and improve customer service during busy periods.
McDonald's in Malaysia experiences peak traffic between 7 PM and 9 PM, with the highest workload at 72.62% at 9 PM. The lowest traffic occurs between 3 AM and 5 AM, indicating a significant drop in customer activity during these hours.
Understanding consumer segments allows for targeted marketing. Tailoring strategies to different groups improves engagement and maximizes marketing ROI.
McDonald's in Malaysia shows a high affinity with women (72%), and men (126%). Among generations, Gen X is overrepresented (158%), Gen Y is slightly overrepresented (103%), while Gen Z is underrepresented (65%).