Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Malaysia and how they change over time
See what factors influence McDonald's performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Malaysia
An analysis of McDonald's' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading market performance in Malaysia, ranking in the top 1% within the Cafe & Restaurants industry. This percentile indicates a strong market presence. Performance peers such as K Fry Urban Korean, AllAce, BananaBro, KyoChon 1991, OldTown White Coffee and Souper Tang fall within the same percentile range.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement.
McDonald's in Malaysia shows an overall CSAT of 46%, up 7.6 percentage points year-over-year. Perlis shows the highest CSAT at 89%, while Malacca had the most significant growth (up 38.9pp). Dynamic CSAT data between May and July 2025 fluctuates, peaking in June. There is a need to watch Perlis, since its CSAT saw a slight drop.
Average check (transaction value) indicates spending per customer, vital for revenue analysis and pricing strategy optimization.
McDonald's in Malaysia has an overall average check of 31.5 MYR, an increase of 8.4% year-over-year. Kelantan shows the highest average check (42.8 MYR). Average check values were relatively stable between May and July 2025.
Outlet count reflects market reach and brand penetration, crucial for assessing growth and geographic coverage.
McDonald's has 110 outlets in Selangor, the highest number in Malaysia. Johor follows with 52 outlets, and Kuala Lumpur has 47. This distribution highlights Selangor as a key market for McDonald's in terms of physical presence.
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategies and market positioning.
KFC is the top competitor of McDonald's in Malaysia, with a cross-visitation rate of 10.75%. ZUS Coffee (5.50%), Starbucks (4.25%), Tealive (4.23%) and Pizza Hut (3.33%) also show notable cross-visitation, indicating shared customer bases.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to meet demand.
McDonald's in Malaysia experiences peak traffic between 6 PM and 9 PM, with the highest workload at 9 PM (67.81%) and 10 PM (69.38%). Traffic is lowest between 3 AM and 5 AM, suggesting optimal times for cleaning, maintenance or reduced staffing.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI.
McDonald's consumers in Malaysia show a high affinity towards women (Index 73) and men (Index 122). Among generations, Gen X shows the highest affinity (Index 141), followed by Gen Y (Index 103) and then Gen Z (Index 75). This suggests that the brand appeals more strongly to Gen X.