Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Malaysia and how they change over time
See what factors influence McDonald's performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Malaysia
An analysis of McDonald's' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's holds a market performance percentile of 84 in Malaysia's Cafe & Restaurants industry, placing it in the average/above average tier. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include SOI 55 THAI KITCHEN, KyoChon 1991, GO Noodle House, and Ayam Gepuk Top Global.
Customer satisfaction reflects brand perception, impacting loyalty and growth. High CSAT scores often correlate with repeat business and positive word-of-mouth.
McDonald's in Malaysia has an overall customer satisfaction (CSAT) of 47%, a 6.6 percentage point increase year-over-year. Perlis shows the highest CSAT at 89%, while Malacca experienced the largest growth in CSAT, up 32.8 percentage points. This indicates improved customer experiences across several states.
Average check indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization to boost profitability.
McDonald's average check data in Malaysia shows Kelantan with the highest average spend at 43.8 MYR. The average check dynamic data shows a fluctuation between 31.55 MYR and 31.97 MYR during the reported period. Overall average check data is not available for year-over-year comparison.
Outlet count indicates market reach and brand accessibility, influencing market share and revenue potential across different regions.
McDonald's has 109 outlets in Selangor, the highest number in Malaysia. Johor follows with 52 outlets, and Kuala Lumpur with 47. This distribution highlights key regions for McDonald's presence and potential market penetration.
Competitor analysis identifies key rivals and customer overlap, informing strategies to enhance competitive advantage and retain market share.
McDonald's in Malaysia sees KFC as its top competitor with a cross-visitation rate of 9.56%. ZUS Coffee has a cross-visitation rate of 5.17%, Tealive at 4.75%, and Starbucks at 3.80%. This data shows the brands that McDonald's customers also frequent.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
McDonald's in Malaysia experiences peak traffic workload between 7 PM and 9 PM, with the highest workload at 70.65% at 9 PM. The lowest traffic workload occurs between 3 AM and 5 AM. This data informs staffing and operational adjustments.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for higher engagement.
McDonald's consumer base in Malaysia shows a higher affinity among women (75%) and men (122%). Gen X shows a high affinity (147%), while Gen Y is at 101% and Gen Z at 75%. These affinity indexes indicate the relative representation of each segment.