Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Malaysia and how they change over time
See what factors influence KFC performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Malaysia
An analysis of KFC' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC holds a leading position with a 99th percentile. This signifies a strong market presence and customer preference compared to competitors like 4Fingers Crispy Chicken, ZUS Coffee and Pizza Hut, who also share this percentile.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repurchase rates.
KFC in Malaysia shows a strong CSAT at 74%, a significant 38.5 percentage point increase year-over-year. Sabah leads in CSAT at 87%. The CSAT has fluctuated slightly between 72.30% and 74.37% during the reporting period.
Average check reveals customer spending per visit, showing pricing strategy effectiveness and customer willingness to spend.
The overall average check for KFC in Malaysia is 50.6 MYR, a 33.1% increase year-over-year. Terengganu has the highest average check at 76.1 MYR. The average check has varied between 48.75 MYR and 52.46 MYR.
Number of outlets indicates brand's reach and accessibility, impacting market coverage and convenience for customers.
KFC has a significant presence in Malaysia, with Selangor having the highest number of outlets at 171. Johor follows with 103 outlets. Sabah, Kuala Lumpur and Sarawak each have similar number of outlets.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
McDonald's is KFC's primary competitor with a cross-visitation rate of 9.95%. Pizza Hut and ZUS Coffee also show notable cross-visitation rates at 5.42% and 5.21% respectively.
Traffic workload analysis shows peak hours, enabling efficient staffing and resource allocation to meet customer demand.
KFC experiences peak traffic workload between 10:00 and 21:00, with the highest activity around 19:00 (71.27). Traffic is significantly lower during the early morning hours.
Understanding consumer segments enables targeted marketing and product development, enhancing customer engagement and ROI.
Women (93 index) and Gen X (112 index) are strongly represented among KFC's consumers. Men are also well-represented (105 index). Gen Z is under-indexed with 82 index.