Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Malaysia and how they change over time
See what factors influence KFC performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Malaysia
An analysis of KFC' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
KFC holds a leading position in Malaysia's Cafe & Restaurants industry, ranking in the top 1%. This indicates a strong market presence and high customer preference compared to competitors. Performance peers in adjacent percentile range: ZUS Coffee.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. High CSAT scores often correlate with repeat business and positive word-of-mouth.
KFC's overall customer satisfaction in Malaysia is 76%, a significant increase of 38.7 percentage points year-over-year. Sabah, Kelantan and Perlis show the highest CSAT among states. The CSAT has been steadily increasing over the last three months.
Average check (Avg Check) reflects customer spending per visit. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
The average check for KFC in Malaysia varies by state, with Terengganu having the highest average check of 76.1 MYR. Overall average check has fluctuated between 48.75 MYR and 52.52 MYR over the last three months. No growth data available.
Outlet count indicates market reach and brand accessibility. A larger footprint can translate to higher brand visibility and sales volume.
KFC has a significant presence in Malaysia, with the highest number of outlets in Selangor (171). Johor follows with 105 outlets. This distribution reflects KFC's strategic focus on key regions within the country.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
McDonald's is the top competitor for KFC in Malaysia, with a cross-visitation rate of 9.16%. Pizza Hut and ZUS Coffee also show notable customer overlap. This indicates shared customer base and potential areas for competitive differentiation.
Traffic workload analysis reveals peak hours and customer flow patterns. This informs staffing, inventory management, and promotional timing for optimal efficiency.
KFC in Malaysia experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 7:00 PM. Traffic is significantly lower during early morning hours. This data helps optimize resource allocation based on demand.
Consumer segment analysis informs targeted marketing by understanding demographic preferences. Tailoring strategies to gender and generation enhances engagement.
KFC's customer base in Malaysia shows a high affinity towards women (96%) and men (103%). Gen X (112%) and Gen Y (107%) are overrepresented, while Gen Z (82%) is underrepresented, suggesting targeted marketing opportunities.