Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Malaysia and how they change over time
See what factors influence KFC performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Malaysia
An analysis of KFC' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Malaysia is in the top 1% (100th percentile), indicating a leading market position. This signifies strong customer preference and competitive advantage. Performance peers in adjacent percentile ranges include Pizza Hut, ZUS Coffee, Mohd Chan Restaurant, Sushi King, and K Fry Urban Korean.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and capture market share effectively.
McDonald's is the top competitor for KFC in Malaysia, with a cross-visitation rate of 8.56%. Other notable competitors include ZUS Coffee (5.05%), Pizza Hut (4.54%), 4Fingers Crispy Chicken (2.38%), and Tealive (2.16%), indicating shared customer bases.
Traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation for enhanced customer service and operational efficiency.
KFC in Malaysia experiences peak traffic between 10 AM and 10 PM, with the highest workload around 7 PM (74.20%). Traffic is lowest in the early morning hours, indicating a need for staffing adjustments based on hourly demand.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for increased engagement.
KFC customers in Malaysia show a high affinity towards women (104%) and Gen X (121%). Gen Y is also overrepresented (104%), while Gen Z is underrepresented (85%). This suggests targeted marketing towards women and Gen X could be particularly effective.