Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Malaysia and how they change over time
See what factors influence Burger King performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Malaysia
An analysis of Burger King' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance in Malaysia is at the 69th percentile, indicating an average/above average market standing. This suggests a solid customer base and competitive presence. Performance peers in the same percentile range include Ashhryshoshedap, The Coffee Bean & Tea Leaf, Mixue Bingcheng, Domino's Pizza, Starbucks, and 葉記米线 Yip Noodle House Seri Kembangan Taman Equine.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Burger King in Malaysia has an overall CSAT of 61%, a significant increase of 14.6 percentage points year-over-year. Penang shows the highest CSAT at 84%, followed by Sabah at 82%. This indicates improved customer experiences across most states, with substantial growth in Penang, Sabah, Sarawak, Perak and Malacca.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The average check for Burger King in Malaysia varies by state. Sarawak has the highest average check at 56.5 MYR. The average check trended upwards from June (30.97 MYR) to July (33.98 MYR) before slightly decreasing in August (33.54 MYR).
Outlet count indicates market reach and brand accessibility, influencing market share and revenue potential.
Burger King has 70 outlets in Selangor, the highest number in Malaysia. Kuala Lumpur follows with 29 outlets, and Johor with 23. This distribution highlights Selangor as a key market for Burger King, with significant presence in Kuala Lumpur and Johor as well.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's (12.18%) and KFC (8.70%) are the top competitors for Burger King in Malaysia, based on cross-visitation data. ZUS Coffee (4.11%), Pizza Hut (3.48%), and Starbucks (2.85%) also attract Burger King's customers, suggesting shared customer preferences.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Burger King in Malaysia experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (64.26). Traffic starts increasing significantly from 8:00, peaking in the evening, and declining sharply after 22:00.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Burger King's consumer base in Malaysia shows a high affinity towards women (85%) and men (114%). Gen X (138%) and Gen Y (106%) are overrepresented, indicating a strong affinity, while Gen Z (58%) is underrepresented.