Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Malaysia and how they change over time
See what factors influence Burger King performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Malaysia
An analysis of Burger King' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference in the cafe & restaurant industry.
Burger King holds a leading position with a percentile of 99, placing it in the top 1% of brands in Malaysia's Cafe & Restaurants. This indicates a strong market presence. Peers in the same percentile range include Domino's Pizza, Shin Zushi, 好好食面馆, Madam Kwan's, Hotpot Kitchen and Jollibee.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates, vital for sustained growth in the competitive cafe & restaurant market.
Burger King's overall CSAT in Malaysia is 56%, a 5.9 percentage point increase year-over-year, indicating improved customer perception. Sabah leads with 83% CSAT, while Sarawak shows a slight decrease. The CSAT increased in June and July 2025, peaking at 62.41% in July.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization in the Malaysian cafe & restaurant sector.
Burger King's average check in Malaysia is 32.6 MYR, a 13% increase year-over-year, indicating higher customer spending. Sarawak has the highest average check at 44.4 MYR. The average check fluctuated between May and July 2025.
Outlet count indicates brand reach and accessibility, directly impacting market share and revenue potential in the competitive Malaysian market.
Burger King has 72 outlets in Selangor, the highest number in Malaysia. Kuala Lumpur follows with 29 outlets. This distribution reflects Burger King's strategic focus on key urban areas within Malaysia.
Identifying top competitors based on cross-visitation helps understand customer preferences and competitive dynamics within the cafe & restaurant sector.
McDonald's and KFC are Burger King's top competitors in Malaysia, with cross-visitation rates of 11.97% and 9.27% respectively, showing customers also visit these fast-food chains. ZUS Coffee, Starbucks and Pizza Hut are also competitors.
Analyzing traffic workload by hour helps optimize staffing and resource allocation, improving customer experience and operational efficiency for Burger King.
Burger King experiences peak traffic between 18:00 and 20:00 (6 PM - 8 PM), with the highest workload at 19:00 (7 PM) at 63.96. Traffic is lowest between 2:00 and 5:00, indicating the need for adjusted staffing during these hours.
Understanding consumer segments by gender and generation allows targeted marketing, improving engagement and brand affinity for Burger King in Malaysia.
Burger King's customer base in Malaysia shows a high affinity with women (Index 75) and Gen X (Index 136), indicating these segments are overrepresented. Gen Z (Index 68) is underrepresented. These affinity insights suggests targeted marketing could focus on the overrepresented segments.