Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Malaysia and how they change over time
See what factors influence Burger King performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Malaysia
An analysis of Burger King' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Burger King is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Malaysia is at the 68th percentile, indicating an average/above average market standing. This means Burger King captures more customer traffic than 67% of its competitors. Performance peers in the same percentile range include Rinjin Shokudo, Mee Hiris China Muslim, CHAGEE, Cafe Chef Wan, Hadramawt Restaurant, and Sushi YA.
Competitor analysis identifies key rivals and their market share. This informs competitive strategies and helps differentiate the brand.
Burger King's top competitors in Malaysia, based on cross-visitation, are McDonald's (12.57%), KFC (9.43%), ZUS Coffee (5.60%), Starbucks (3.96%), and Texas Chicken (3.01%). This indicates that customers who visit Burger King also frequently visit these brands.
Traffic workload by hour reveals peak operational times. This helps optimize staffing, manage resources, and improve customer service.
Burger King in Malaysia experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 19:00 (63.89%). Traffic is lowest between 02:00 and 05:00. This data suggests optimal staffing during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing campaign effectiveness.
Burger King's consumer base in Malaysia shows a higher affinity among women (80%) and men (119%). Gen X (161%) shows the highest affinity, followed by Gen Y (103%) and Gen Z (66%). This suggests targeted marketing towards Gen X could be particularly effective.