Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Hut performance in the Malaysia and how they change over time
See what factors influence Pizza Hut performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pizza Hut is in the top 11% of brands
Sample of brands in the same percentile
An analysis of Pizza Hut' competitors in the Malaysia
An analysis of Pizza Hut' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Pizza Hut's market performance is at the 89th percentile in Malaysia's Cafe & Restaurants industry, indicating an above-average market standing. This means Pizza Hut outperforms most competitors in attracting customers. Performance peers in a similar range include OldTown White Coffee, BananaBro, Mohd Chan Restaurant, and K Fry Urban Korean.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Pizza Hut's overall CSAT in Malaysia is 86%, a significant increase of 16.7 percentage points year-over-year. Kelantan and Terengganu show the highest CSAT, at 97% and 96% respectively, indicating strong customer loyalty in these states. Putrajaya experienced a decrease in CSAT.
Average check reveals spending habits, informing pricing strategies and menu optimization for increased revenue.
The average check for Pizza Hut in Malaysia varies by state, with Labuan having the highest average check at 61.3 MYR. Kelantan follows with 56.5 MYR. The overall average check has increased from 48.56 MYR to 52.24 MYR between June and August 2025.
Outlet count indicates market presence and accessibility, influencing brand visibility and customer reach.
Pizza Hut has 120 outlets in Selangor, the highest number in Malaysia, indicating a strong presence in this state. Johor follows with 63 outlets. This distribution highlights key regions for Pizza Hut's operations and market penetration.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and marketing efforts.
KFC is the top competitor for Pizza Hut in Malaysia, with a cross-visitation rate of 10.74%. McDonald's has a cross-visitation rate of 5.37%. ZUS Coffee, 4Fingers Crispy Chicken, and OldTown White Coffee also compete for Pizza Hut's customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Pizza Hut experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest activity around 7:00 PM (65.36%). Traffic is minimal during early morning hours. This data informs staffing and operational strategies.
Consumer segment analysis enables targeted marketing, tailoring strategies to resonate with specific demographics for increased engagement.
Pizza Hut's customer base in Malaysia shows a slightly higher affinity among women (102%) compared to men (99%). Gen Y (105%) and Gen Z (104%) show higher affinity compared to Gen X (74%), suggesting stronger engagement from younger generations.