Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Hut performance in the Malaysia and how they change over time
See what factors influence Pizza Hut performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pizza Hut' competitors in the Malaysia
An analysis of Pizza Hut' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Pizza Hut's market performance in Malaysia is leading, securing a top 1% position. This signifies a strong market presence. Performance peers like ZUS Coffee, Sushi King, 4Fingers Crispy Chicken, Mohd Chan Restaurant, OldTown White Coffee, and KFC share a leading position.
Customer satisfaction reflects brand perception and loyalty. High CSAT scores often correlate with repeat business and positive word-of-mouth referrals.
Pizza Hut in Malaysia demonstrates high customer satisfaction, with an overall CSAT of 86%, up 17.4 percentage points year-over-year. Kelantan leads with 97%, followed by Putrajaya (96%) and Terengganu (94%). Sabah shows a decrease of 2.4 percentage points.
Average check provides insights into customer spending habits and revenue per transaction, crucial for profitability and sales strategy optimization.
Pizza Hut's average check in Malaysia is 49.8 MYR, up 14.5% year-over-year. Terengganu leads with 60.8 MYR. Kelantan, Perlis, Johor, and Selangor also contribute, indicating varying spending across states. There is no growth rate of average check.
Outlet count indicates brand reach and market penetration. A larger network can increase accessibility and brand visibility to consumers.
Pizza Hut has a significant presence in Malaysia, with 123 outlets in Selangor, representing the largest concentration. Johor follows with 65 outlets. Kuala Lumpur and Sabah each have 35 outlets, indicating strategic regional coverage.
Competitor analysis reveals brands that customers also frequent, highlighting direct competition and cross-visitation patterns in the Cafe & Restaurants sector.
Pizza Hut's main competitors in Malaysia, based on customer cross-visitation, are KFC (11.35%), McDonald's (6.45%), ZUS Coffee (4.26%), Secret Recipe (2.35%), and 4Fingers Crispy Chicken (2.15%). This shows shared customer base.
Traffic workload analysis helps optimize staffing and resource allocation, aligning operational efficiency with peak customer demand at different hours.
Pizza Hut in Malaysia experiences peak traffic between 10:00 AM and 10:00 PM, with the highest workload at 7:00 PM (60.77%) and 8:00 PM (64.07%). Traffic is minimal between midnight and 8:00 AM, indicating operational hours.
Understanding consumer segments enables targeted marketing and product development, aligning brand strategies with specific demographic preferences and behaviors.
Pizza Hut in Malaysia shows high affinity with women (99% affinity index) and men (101% affinity index). By generation, Gen Y has high affinity (107% affinity index) while Gen X (75% affinity index) and Gen Z (97% affinity index) are under-indexed.