Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Malaysia and how they change over time
See what factors influence Domino's Pizza performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Domino's Pizza' competitors in the Malaysia
An analysis of Domino's Pizza' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Domino's Pizza holds a leading position in Malaysia's Cafe & Restaurants industry with a market performance percentile of 99, meaning it attracts more customers than 99% of brands. Performance peers include Burger King, 好好食面馆, Shin Zushi, Hotpot Kitchen, Madam Kwan's, Ashhryshoshedap. This strong position highlights Domino's Pizza's competitive advantage and customer appeal.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Domino's Pizza's overall customer satisfaction in Malaysia is 28%, a decrease of 2.6 percentage points year-over-year. Satisfaction varies by state, with Pahang at 45% and Negeri Sembilan at 42% showing the highest satisfaction, while Sarawak, Penang and Perak show improvements. The CSAT dynamic data shows fluctuations, peaking in June 2025. Overall, there is need to work on improving CSAT scores.
Average check reflects customer spending per transaction and impacts overall revenue and profitability.
The average check for Domino's Pizza in Malaysia is 45.8 MYR, a decrease of 5.1% year-over-year. Malacca has the highest average check at 56.1 MYR. Dynamic data shows a gradual increase in average check throughout the observed months. Overall average check across all locations shows decline, indicating potential promotional adjustments are needed.
Outlet count indicates brand's market presence and accessibility, influencing market share and customer convenience.
Domino's Pizza has 102 outlets in Selangor, the highest number among Malaysian states. Kuala Lumpur has 32 outlets, and Johor has 31. This distribution highlights Selangor as a key market, with other states having fewer locations. This demonstrates dominance in some regions and potential for expansion in others.
Competitive analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
Customers who visit Domino's Pizza also frequently visit KFC (8.79%), McDonald's (8.57%), ZUS Coffee (4.95%), Pizza Hut (3.52%), and Sushi King (2.75%). This cross-visitation data indicates these brands are Domino's Pizza's main competitors in Malaysia. The data highlights opportunities for Domino's to differentiate itself and attract more customers.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Domino's Pizza in Malaysia experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest workload occurring at 8:00 PM (65.34%) and 9:00 PM (66.17%). The lowest traffic workload is between 2:00 AM and 9:00 AM. This data indicates that Domino's Pizza's busiest times are during lunch and dinner, with need for resource allocation to ensure prompt customer satisfaction during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by aligning with specific needs.
Domino's Pizza customers in Malaysia show a high affinity towards women (91) and men (108). Among generations, Gen Y is overrepresented (109), while Gen X (85) and Gen Z (82) are underrepresented. These affinity insights show Domino's Pizza’s stronger brand resonance with Gen Y consumers.