Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mixue Bingcheng performance in the Malaysia and how they change over time
See what factors influence Mixue Bingcheng performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mixue Bingcheng' competitors in the Malaysia
An analysis of Mixue Bingcheng' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Mixue Bingcheng is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mixue Bingcheng holds a market performance percentile of 71 in Malaysia's Cafe & Restaurants industry, indicating an above-average market standing. This means Mixue Bingcheng is ahead of most brands. Performance peers in the same percentile range include Tea Garden, De.Wan 1958 by Chef Wan, HAHA Buffet Steamboat BBQ, The Chicken Rice Shop, Tsukiji Sushi, and Ashhryshoshedap.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Mixue Bingcheng in Malaysia, based on cross-visitation, are McDonald's (3.72%), KFC (3.59%), ZUS Coffee (3.17%), AllAce (1.79%), and Tealive (1.66%). This indicates that customers who visit Mixue Bingcheng also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
Mixue Bingcheng experiences peak traffic workload between 10 AM and 10 PM, with the highest traffic around 8 PM (63.50%) in Malaysia. The lowest traffic occurs between 1 AM and 7 AM. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Mixue Bingcheng's customer base in Malaysia shows a slightly higher affinity among women (101%) compared to men (100%). Gen Z shows a higher affinity (104%) compared to Gen X (92%) and Gen Y (97%). This suggests targeted marketing towards women and Gen Z could be effective.