Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mixue Bingcheng performance in the Malaysia and how they change over time
See what factors influence Mixue Bingcheng performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mixue Bingcheng' competitors in the Malaysia
An analysis of Mixue Bingcheng' competitors in the Malaysia
In Cafés & Restaurants
·Jul – Sep 25
Mixue Bingcheng is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mixue Bingcheng's market performance in Malaysia is at the 69th percentile, indicating an average market standing. This means it performs better than 69% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Ashhryshoshedap, The Coffee Bean & Tea Leaf, Burger King, Domino's Pizza, Starbucks, and 葉記米线 Yip Noodle House Seri Kembangan Taman Equine.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Mixue Bingcheng boasts an 87% customer satisfaction rate in Malaysia, a 1.4 percentage point increase year-over-year. Malacca leads with 95% satisfaction, while Kuala Lumpur shows the lowest at 81%. This indicates strong positive customer sentiment overall, with regional variations to consider.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Mixue Bingcheng has 31 outlets in Selangor, the highest number in Malaysia, indicating a strong presence in that state. Johor follows with 14 outlets. This distribution highlights key areas of operation and potential expansion opportunities.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Mixue Bingcheng's top competitors in Malaysia, based on cross-visitation, are KFC (5.24%), ZUS Coffee (3.98%), McDonald's (3.56%), AllAce (2.52%), and Pizza Hut (2.10%). This reveals the brands that share a customer base with Mixue Bingcheng.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Mixue Bingcheng experiences peak traffic between 10 AM and 10 PM, with the highest workload around 8 PM (62.51%). Traffic is lowest between midnight and 8 AM. This data informs staffing and operational decisions to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Mixue Bingcheng's customer base in Malaysia shows a high affinity towards women (Index 105) and Gen Y (Index 103). Gen X is under-indexed (Index 82). This suggests marketing strategies should consider the preferences and behaviors of women and Gen Y.