Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smokey Bones performance in the United States and how they change over time
See what factors influence Smokey Bones performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Smokey Bones is ahead of most brands
Sample of brands in the same percentile
An analysis of Smokey Bones' competitors in the United States
An analysis of Smokey Bones' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smokey Bones' market performance is at the 66th percentile, indicating an average market standing. This means Smokey Bones captures more foot traffic than 66% of Cafe & Restaurants brands in the United States. Performance peers include Church's Texas Chicken, Del Taco, Pizza Ranch, Huddle House, Long John Silver's, and Kona Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business.
Smokey Bones has an overall CSAT of 87%, a decrease of 1.5 percentage points year-over-year. Maryland shows the highest CSAT at 94% with a growth of 5.9pp, while Georgia shows 90% with a decrease of 1.9pp. This indicates a need to address customer satisfaction issues in specific locations.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for Smokey Bones is $34.40, a decrease of 2.1% year-over-year. Maryland has the highest average check at $42.50. This suggests a need to analyze pricing strategies and customer spending habits across different states.
Number of outlets indicates brand reach and market presence. Growth in outlets can signify expansion and increased accessibility.
Smokey Bones has the most outlets in Florida and Pennsylvania, with 8 locations each. Ohio has 7 outlets, while Virginia has 5. This distribution highlights key markets for Smokey Bones and potential areas for expansion.
Identifying competitors helps understand the competitive landscape. Cross-visitation data reveals brands that attract similar customer segments.
The top competitors for Smokey Bones, based on cross-visitation, are McDonald's (9.13%), Chick-fil-A (4.62%), Wendy's (3.82%), Burger King (3.62%), and Taco Bell (3.52%). This indicates that Smokey Bones customers also frequently visit these fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Smokey Bones experiences peak traffic workload between 5 PM and 7 PM, with the highest workload at 6 PM (67.31%). Traffic is minimal between 1 AM and 10 AM. This data suggests optimal staffing levels should be maintained during peak hours.
Understanding consumer segments enables targeted marketing. Analyzing gender and generational mix helps tailor messaging and product offerings.
Smokey Bones' customer base shows a slight over-representation of women (affinity index 102) and an under-representation of men (affinity index 98). Gen X is over-represented (affinity index 110), while Gen Y (affinity index 94) and Gen Z (affinity index 92) are under-represented. This suggests a high affinity with Gen X consumers.