Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Smokey Bones performance in the United States and how they change over time
See what factors influence Smokey Bones performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Smokey Bones' competitors in the United States
An analysis of Smokey Bones' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Smokey Bones is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Smokey Bones holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile demonstrates strong customer preference and competitive strength within the Cafe & Restaurants industry. Its performance peers include Sonny's BBQ, Pollo Campero, White Castle, Krispy Kreme, Cook Out and Steak'n Shake.
Customer satisfaction (CSAT) reflects the quality of customer experience. Higher CSAT scores often correlate with increased loyalty and positive word-of-mouth.
Smokey Bones has an overall CSAT of 86%, a slight decrease of 0.3pp year-over-year. CSAT varies by state, with Indiana and Maryland reporting the highest scores at 92%, and Illinois with significant growth of 14.6pp. Georgia and Florida experienced a slight CSAT decrease. Customer satisfaction remained relatively stable during the period of 2025-06-01 to 2025-08-31.
Average check reveals customer spending habits. Monitoring this KPI helps to manage pricing strategies and understand revenue trends in the Cafe & Restaurants sector.
Smokey Bones' overall average check is $34.3, a 1% increase year-over-year. Average check values vary by state, with Georgia, Maryland and Rhode Island leading at $41.3, $41.2, and $41.2 respectively. The average check experienced fluctuations between May and July 2025.
Number of outlets indicates brand's reach. This metric shows potential market penetration and overall business growth in Cafe & Restaurants industry.
Smokey Bones has the highest number of outlets in Florida and Pennsylvania, with 8 locations each. Ohio follows with 7 outlets. Virginia has 5, while Georgia and New York each have 4. Several states, including Michigan, Indiana, and Kentucky, have 3 outlets each. Tennessee has 2 outlets. The number of outlets remains unchanged during the reported period.
Competitor analysis identifies key players and their market share. Understanding the competitive landscape is crucial for strategic decision-making.
The top competitors for Smokey Bones, based on customer cross-visitation, are McDonald's (9.29%), Chick-fil-A (4.56%), Taco Bell (4.06%), Wendy's (3.99%), and Texas Roadhouse (3.81%). McDonald's is the most frequently visited competitor among Smokey Bones customers.
Traffic workload insights help optimize staffing and resource allocation. Understanding peak hours enables efficient operations management for Cafe & Restaurants.
Smokey Bones experiences peak traffic workload between 17:00 and 19:00 (5 PM - 7 PM), with the highest workload recorded at 18:00 (6 PM). Traffic starts increasing around 11:00 AM, remains high through the afternoon and evening, and declines significantly after 22:00 (10 PM). The lowest traffic workload is during the early morning hours.
Consumer segment analysis informs targeted marketing. Affinity indexes reveal segment preferences, enabling personalized strategies by Gender and Generation.
Smokey Bones' customer base shows a higher affinity among women (105%) compared to men (96%). Gen X exhibits the highest affinity (111%), while Gen Y (93%) and Gen Z (92%) are under-indexed. These affinity values do not indicate user percentages, only that the selected segments are over or under represented compared to average.