Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Del Taco performance in the United States and how they change over time
See what factors influence Del Taco performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Del Taco' competitors in the United States
An analysis of Del Taco' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Del Taco is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Del Taco's market performance is at the 66th percentile, indicating an average/above average market standing. This means Del Taco is ahead of many competitors in the Cafe & Restaurants industry in the United States. Performance peers in the same percentile range include Church's Texas Chicken, Bubba Gump Shrimp Co., Huddle House, Long John Silver's, Smokey Bones, and Kona Grill.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and repeat business.
Del Taco's overall customer satisfaction is 64%, a 2.2 percentage point increase year-over-year. Missouri shows the highest CSAT at 100%, with a 12.5 percentage point increase. Oregon shows a decrease of 2 percentage points. The CSAT trend shows an increase from June to August 2025.
Average check reveals how much customers spend per visit, influencing revenue and profitability.
Del Taco's overall average check is $13.50, a 0.8% decrease year-over-year. Illinois has the highest average check at $23.20. Colorado, Alabama, Idaho and Virginia have lower average check values. The average check trend shows slight fluctuations between June and August 2025.
Number of outlets indicates brand reach and market presence, affecting accessibility and brand awareness.
Del Taco has 356 outlets in California, representing the largest presence. Nevada has 42 outlets, Arizona has 39, and Utah has 37. Colorado has 22 outlets, Georgia has 19, Florida has 15, New Mexico has 11, Oklahoma and Michigan each have 10 outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Del Taco, based on cross-visitation, are McDonald's (21.46%), In-N-Out Burger (9.89%), Taco Bell (9.59%), Jack in the Box (8.99%), and Wendy's (7.66%). This indicates that customers who visit Del Taco also frequently visit these brands.
Traffic workload by hour reveals peak times, helping optimize staffing and service efficiency.
Del Taco experiences peak traffic workload around 12:00 PM (72.72%) and 1:00 PM (72.27%). Traffic gradually increases from 6:00 AM (11.93%) to noon, then decreases throughout the afternoon and evening, reaching its lowest point around 4:00 AM (7.05%).
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Del Taco's customer base shows a high affinity towards women (78% value label, -22.21 delta) and men (121% value label, 21.16 delta). Among generations, Gen X shows high affinity (124% value label, 23.83 delta), while Gen Y (87% value label, -12.70 delta) and Gen Z (69% value label, -30.84 delta) are under-indexed.