Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Del Taco performance in the United States and how they change over time
See what factors influence Del Taco performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Del Taco' competitors in the United States
An analysis of Del Taco' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Del Taco is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference within the Cafe & Restaurants industry.
Del Taco's Market Performance is in the top 1% of brands, making its market position leading within Cafe & Restaurants industry. This percentile shows high customer preference. Performance peers include Huddle House, Chuck E. Cheese, Kona Grill, Portillo's, McAlister's Deli, and Mister O1 Pizza.
Customer Satisfaction reflects brand's ability to meet customer expectations. High CSAT scores often correlate with increased customer loyalty and positive word-of-mouth.
Del Taco's overall customer satisfaction (CSAT) is 62%, a 2.7 percentage point increase year-over-year. Virginia and Ohio show the highest CSAT at 76%, each with significant growth. Washington experienced a decrease, while Illinois remained nearly stable. CSAT peaked in July 2025.
Average Check monitors customer spending per visit. Tracking this metric helps assess pricing strategies, menu performance, and the overall economic health of the brand.
Del Taco's overall average check is $13.20, a 4.2% decrease year-over-year. Illinois has the highest average check at $24.20. Colorado, Idaho, Virginia, and Florida follow. Average check peaked in July 2025 at $13.59.
Number of Outlets indicates brand's reach and expansion. It reflects the brand's growth strategy and its ability to penetrate different geographical markets.
Del Taco has 353 outlets in California, representing its largest market presence. Nevada, Arizona, and Utah have 42, 38, and 36 outlets, respectively. Other states with a presence include Georgia, Colorado, Florida, and New Mexico.
Competitor analysis reveals overlapping customer bases. Understanding cross-visitation helps identify direct competitors and informs strategies to differentiate and retain customers.
McDonald's is the most cross-visited brand with Del Taco customers at 22.04%. Taco Bell, In-N-Out Burger, Jack in the Box, and Wendy's also show significant cross-visitation rates, suggesting they are key competitors.
Traffic Workload identifies peak hours. Understanding customer traffic patterns is essential for optimizing staffing levels, managing inventory, and improving overall efficiency.
Del Taco experiences peak traffic workload between 12:00 PM and 1:00 PM (hod 12-13) with 73.40% and 72.80% respectively. Traffic gradually increases from 6:00 AM (hod 6) to noon, then decreases through the evening. The lowest traffic is between 3:00 AM and 5:00 AM.
Consumer Segments help tailor marketing. Understanding demographic preferences allows for targeted campaigns and product offerings, maximizing relevance and engagement.
Del Taco's consumer base shows affinity towards women (79% index), and an overrepresentation of men (120% index). Among generations, Gen X is significantly over-indexed (125%), while Gen Y (86%) and Gen Z (62%) are under-indexed relative to the average.