Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Del Taco performance in the United States and how they change over time
See what factors influence Del Taco performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Del Taco' competitors in the United States
An analysis of Del Taco' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Del Taco is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Del Taco's market performance is at the 67th percentile, indicating an average/above average market standing. This means Del Taco performs better than 67% of its peers. Performance peers in the same percentile range include Metro Diner, Church's Texas Chicken, Pizza Ranch, Huddle House, Talkin'Tacos, and Charleys Cheesesteaks.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Del Taco's top competitors based on cross-visitation are McDonald's (22.59%), Taco Bell (10.51%), In-N-Out Burger (10.50%), Jack in the Box (9.54%), and Wendy's (7.85%). This indicates a significant overlap in customer base, particularly with McDonald's and Taco Bell.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
Del Taco experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest workload at 12:00 PM and 1:00 PM (60.20% and 60.30% respectively). Traffic is lowest between 1:00 AM and 6:00 AM, suggesting a need for adjusted staffing during these hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Del Taco's customer base shows a high affinity towards women (index 79) and men (index 121). Among generations, Gen X is overrepresented (index 126), while Gen Y (index 87) and Gen Z (index 69) are underrepresented, indicating varying levels of engagement across different demographic groups.